Branding Trends
FALL/WINTER 2016
Youth want brands to create tools and experiences that provide entertainment rather than simply sell products.
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Marketing Tips
FALL/WINTER 2016
These marketing tips and examples offer guidance and inspiration for delivering entertainment to young consumers.
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Public Funds
SUMMER/FALL 2016
Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions.
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TasteMakers
SUMMER/FALL 2016
Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences.
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weCommerce
SUMMER/FALL 2016
Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.
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Consumer Journeys
SUMMER/FALL 2016
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Marketing Tips
SUMMER/FALL 2016
These marketing directives and examples act as guidelines in engaging young shoppers.
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Membership Drive
SUMMER/FALL 2016
Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.
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Office Space
SUMMER/FALL 2016
Retailers are enticing young people into their physical spaces with areas to work and be productive.
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Shopography
SUMMER/FALL 2016
In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.
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The Customer Isn't Always Right
SUMMER/FALL 2016
Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.
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Bot or Not
SUMMER/FALL 2016
The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.
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Cease & Assist
SUMMER/FALL 2016
Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.
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Brand Mentorships
SUMMER/FALL 2016
Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed.
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ReLuxe
SUMMER/FALL 2016
Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.
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What's In Store
SUMMER/FALL 2016
Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.
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Community > Commerce
SUMMER/FALL 2016
Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.
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Marketing Tips For Engaging Modern Parents
SPRING/SUMMER 2016
These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.
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Identity Theft
SPRING/SUMMER 2016
Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.
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Parenting In Partnership
SPRING/SUMMER 2016
Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.
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Shop Right
SPRING/SUMMER 2016
Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.
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Mind The Gap
SPRING/SUMMER 2016
Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.
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Parental Advisory
SPRING/SUMMER 2016
Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.
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Leaning Out To Lean In
SPRING/SUMMER 2016
Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.
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