Seize The Day
FALL/WINTER 2017
Young people are shifting their focus away from nightlife and toward daytime socializing, creating new opportunities for brands.
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Anti-Social Media
FALL/WINTER 2017
Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.
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Side Buy Side
FALL/WINTER 2017
Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.
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DND (Do Not Distress)
FALL/WINTER 2017
As access to friends has evolved, young generations are seeking solutions to the many stresses of modern friendships while also taking more breaks from socializing.
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Some Other Time
FALL/WINTER 2017
Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.
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No New Friends
FALL/WINTER 2017
Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form.
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(Net)Work Hard, Play Hard
FALL/WINTER 2017
Young adults are optimizing their time by incorporating more networking into their social lives.
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Dress To Thrill
FALL/WINTER 2017
Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.
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Global Social Trends
FALL/WINTER 2017
A snapshot of the cultural trends impacting global youth's social lives
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Marketing Tips
FALL/WINTER 2017
Marketing directives for engaging with Gens Y and Z around modern socializing.
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Making A Living
SUMMER/FALL 2017
Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.
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School Of (Work)Life
SUMMER/FALL 2017
Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.
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Build Your Own Career
SUMMER/FALL 2017
Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.
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Job Search Party
SUMMER/FALL 2017
New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.
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The Gig Is Up
SUMMER/FALL 2017
Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.
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Out Of Office
SUMMER/FALL 2017
Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.
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Personal Property
SUMMER/FALL 2017
Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior.
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House Funders
SUMMER/FALL 2017
Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.
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The Right Moves
SUMMER/FALL 2017
The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.
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Nesting & Resting
SUMMER/FALL 2017
Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.
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Eco-Exhibitionists
SUMMER/FALL 2017
Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative.
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The FUND-amentals
SUMMER/FALL 2017
Gen Ys and Zs have radically different views on what constitutes financial security, with Ys having an eye on the present and Zs focusing on the future, which ultimately affect their respective saving and spending habits.
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Asking Price
SUMMER/FALL 2017
Young consumers consider prices to be flexible as they attempt to maximize their return on spend, and brands have an opportunity to win their loyalty by offering strategic discounts and engaging in negotiation practices.
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Cashless Is King
SUMMER/FALL 2017
Young people are migrating away from traditional financial tools and institutions as they seek to live not only a digital-first but also cashless existence.
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