By Date

K-Pressure

Summer / Fall 2014

Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.

India's Missed Call

Summer / Fall 2014

Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.

New Muslims

Summer / Fall 2014

Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.

Cultural Diplomats

Summer / Fall 2014

With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.

Geomarking

Summer / Fall 2014

Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture.

Universal Invite

Summer / Fall 2014

Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.

The Omniculturals

Summer / Fall 2014

Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.

First Glocals

Summer / Fall 2014

Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.

POP Marketing

SPRING / SUMMER 2014

Top tips on using pop culture to connect with consumers

POP Global

SPRING / SUMMER 2014

An overview of key pop culture trends from around the world

POP Trends

SPRING / SUMMER 2014

An overview of key happenings and shifts across the pop culture landscape

Pro Parodies

SPRING / SUMMER 2014

Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles.

Fans Forever

SPRING / SUMMER 2014

Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.

Justifying Fan Fic

SPRING / SUMMER 2014

Fan fiction is becoming big business.

Occulture

SPRING / SUMMER 2014

Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads.

POPulism

SPRING / SUMMER 2014

Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.

Outer Limits

SPRING / SUMMER 2014

Building on their fascination with science in general, young people are demonstrating a particular growing interest in outer space.

Culture Counseling

SPRING / SUMMER 2014

As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture.

The Binge Method

SPRING / SUMMER 2014

Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.

POPscape

SPRING / SUMMER 2014

Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.

Consumed Takeaways

WINTER / SPRING 2014

Marketing directives to inform your future approach to the shifting consumer landscape

Consumed Innovations

WINTER / SPRING 2014

Cutting-edge concepts, technologies, and services making an impact across the consumer landscape

Consumed Global

WINTER / SPRING 2014

Retail and shopping trends from around the world

Shop Class

WINTER / SPRING 2014

Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.