UnWasted Time
FALL/WINTER 2017
In a movement away from extreme drinking, youth are engaging in moderation and even abstaining from alcohol altogether, finding ways to socialize that don’t center around drinking.
Read More
Millennials' Seven Day Sober Diary
FALL/WINTER 2017
An ethnography of Millennials who chose to abstain from alcohol for a week & how it impacted their lives.
Read More
The Age Of Innocence
FALL/WINTER 2017
Young adults are reimagining socializing and nightlife, gravitating toward tamer options that fit with their generational values and eschewing the drinking and drug cultures of the recent past.
Read More
Seize The Day
FALL/WINTER 2017
Young people are shifting their focus away from nightlife and toward daytime socializing, creating new opportunities for brands.
Read More
Anti-Social Media
FALL/WINTER 2017
Social media is losing its relevancy as a place to socialize as it continues to evolve into a modern media network dominated by entertainment and advertising, meaning brands must reconsider their digital marketing and influencer strategies.
Read More
Side Buy Side
FALL/WINTER 2017
Modern youth are more exposed to what brands their friends like than were youth in previous generations, and with this greater awareness comes greater influence.
Read More
DND (Do Not Distress)
FALL/WINTER 2017
As access to friends has evolved, young generations are seeking solutions to the many stresses of modern friendships while also taking more breaks from socializing.
Read More
Some Other Time
FALL/WINTER 2017
Young people are time-shifting their friendships, pushing back from pressure to reply immediately and instead are responding when they can focus on their friends.
Read More
No New Friends
FALL/WINTER 2017
Young people are gravitating to smaller, stronger friendship circles due to the significance friends play in their lives, and in doing so, it's becoming harder for new friendships to form.
Read More
(Net)Work Hard, Play Hard
FALL/WINTER 2017
Young adults are optimizing their time by incorporating more networking into their social lives.
Read More
Dress To Thrill
FALL/WINTER 2017
Young people are seeking opportunities to elevate outings by participating in themed events where they can dress up in costume with friends.
Read More
Global Social Trends
FALL/WINTER 2017
A snapshot of the cultural trends impacting global youth's social lives
Read More
Marketing Tips
FALL/WINTER 2017
Marketing directives for engaging with Gens Y and Z around modern socializing.
Read More
Making A Living
SUMMER/FALL 2017
Gen Ys and Zs are challenging established norms as they determine the role they want work to serve in their lives, and therefore, how much money they'll make and what type of house they can afford.
Read More
School Of (Work)Life
SUMMER/FALL 2017
Office jobs are increasingly providing a college/university-like experience, as young employees seek comparable social and emotional benefits from a work culture.
Read More
Build Your Own Career
SUMMER/FALL 2017
Young professionals are building their own careers by job hopping, creating hybrid roles, and amassing a wide variety of skills instead of following a clear-cut corporate path.
Read More
Job Search Party
SUMMER/FALL 2017
New services and platforms have transformed the job hunt into a more engaging experience, and young professionals are partaking in the search for fun as well as for professional gain.
Read More
The Gig Is Up
SUMMER/FALL 2017
Young professionals are increasingly participating in the gig economy as their preferred form of employment, given the flexibility and variety it provides.
Read More
Out Of Office
SUMMER/FALL 2017
Gen Ys and Zs are changing the valuation of “manual” jobs, reinventing them as aspirational opportunities to be active and untethered to screens.
Read More
Personal Property
SUMMER/FALL 2017
Young generations are shunning the traditional dream home; instead of all aspiring to a similar, sizeable house, they prioritize uniqueness on both the exterior and interior.
Read More
House Funders
SUMMER/FALL 2017
Young adults are finding workarounds to achieve homeownership to make it more relevant to their lives as well as financially attainable.
Read More
The Right Moves
SUMMER/FALL 2017
The search for an affordable residence that also fits with Ys’ flexible lifestyle has led to the rise of mobile homes as an alternative, destigmatized housing option.
Read More
Nesting & Resting
SUMMER/FALL 2017
Young people are reinventing “nesting” to meet their needs, presenting a growing opportunity for brands to reach them through the home and self-care space.
Read More
Eco-Exhibitionists
SUMMER/FALL 2017
Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative.
Read More