By Date

Proplay

WINTER / SPRING 2015

Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations.

Work In Progress

WINTER / SPRING 2015

Never feeling that they are done progressing in life, Zs will continuously strive to improve themselves and the world around them.

Z DNA

WINTER / SPRING 2015

These characteristics define the next generation and offer context for why they think and behave the way they do.

Best of Digital Marketing

FALL / WINTER 2014

Tips for digital marketers, highlighted by brand examples

Global Bytes

FALL / WINTER 2014

Digital trends from around the world

Soundscape

FALL / WINTER 2014

Audio is becoming an important communication tool that complements young people's reliance on visuals.

Real Time+

FALL / WINTER 2014

Young people are increasingly expecting marketers to comment on current events as they unfold, rather than in response.

The Privacy Premium

FALL / WINTER 2014

Young consumers are actively seeking out security-minded digital products that offer them peace of mind in the form of privacy.

Ethical Click

FALL / WINTER 2014

Young consumers are considering the ethical implications of their digital behaviors.

#Celebrate

FALL / WINTER 2014

Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event.

ROI (Return On Image)

FALL / WINTER 2014

Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement.

eLationships

FALL / WINTER 2014

Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online.

Digital Intimacy

FALL / WINTER 2014

Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful.

Global Y Dream

Summer / Fall 2014

Ys around the world have shared values and aspirations from family to career to personal success.

GPS (Global Positioning Success)

Summer / Fall 2014

Explore marketing campaigns that resonate with Ys around the world as they reflect their generation’s attitudes, preferences, and behaviors.

The Protest Selfie

Summer / Fall 2014

Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally.

#RichKidsOf...

Summer / Fall 2014

Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment.

K-Pressure

Summer / Fall 2014

Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.

India's Missed Call

Summer / Fall 2014

Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.

New Muslims

Summer / Fall 2014

Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.

Cultural Diplomats

Summer / Fall 2014

With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.

Geomarking

Summer / Fall 2014

Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture.

Universal Invite

Summer / Fall 2014

Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.

The Omniculturals

Summer / Fall 2014

Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.