The Binge Method
SPRING / SUMMER 2014
Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.
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POPscape
SPRING / SUMMER 2014
Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.
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Consumed Takeaways
WINTER / SPRING 2014
Marketing directives to inform your future approach to the shifting consumer landscape
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Consumed Innovations
WINTER / SPRING 2014
Cutting-edge
concepts, technologies, and services making an impact across the consumer
landscape
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Consumed Global
WINTER / SPRING 2014
Retail and shopping trends from around the world
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Shop Class
WINTER / SPRING 2014
Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.
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Try Before You Buy
WINTER / SPRING 2014
Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.
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Surprise & Delight
WINTER / SPRING 2014
Brands and marketers are reintroducing serendipity to the product discovery process.
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Storefront Extensions
WINTER / SPRING 2014
Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.
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Beacons
WINTER / SPRING 2014
Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.
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Hands On
WINTER / SPRING 2014
Young consumers expect thoughtful, personalized customer service with a human touch.
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Alt Pay
WINTER / SPRING 2014
Young consumers are going cash-free, opting for innovative payment systems and currencies.
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On/Off
WINTER / SPRING 2014
Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.
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Gut Check
WINTER / SPRING 2014
Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision.
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MEtail
WINTER / SPRING 2014
E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas.
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NOwners
WINTER / SPRING 2014
Today, young consumers are often prizing access over ownership.
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Fauxsumerism
WINTER / SPRING 2014
For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.
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Digital Destinations
FALL / WINTER 2013
Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.
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Top Takeaways for Digital Marketers
FALL / WINTER 2013
Tips and best practices for marketers looking to engage young consumers in the digital space.
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Digital Trends
FALL / WINTER 2013
A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more.
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Social Studies
FALL / WINTER 2013
A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.
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Digital Etiquette
FALL / WINTER 2013
As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.
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The Webfluencers
FALL / WINTER 2013
A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.
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Total Recall
FALL / WINTER 2013
Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.
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