By Date

Fauxsumerism

WINTER / SPRING 2014

For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.

Digital Destinations

FALL / WINTER 2013

Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.

Top Takeaways for Digital Marketers

FALL / WINTER 2013

Tips and best practices for marketers looking to engage young consumers in the digital space.

Digital Trends

FALL / WINTER 2013

A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more.

Social Studies

FALL / WINTER 2013

A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.

Digital Etiquette

FALL / WINTER 2013

As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.

The Webfluencers

FALL / WINTER 2013

A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.

Total Recall

FALL / WINTER 2013

Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.

Through the Looking Glass

FALL / WINTER 2013

An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.

Stick It

FALL / WINTER 2013

Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.

Show Your Emojins

FALL / WINTER 2013

As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.

The Comment Box

FALL / WINTER 2013

Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.

Users Anonymous

FALL / WINTER 2013

Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.

Short Life

FALL / WINTER 2013

As young consumers seek to be unencumbered, they demonstrate a preference for ephemeral digital services, fleeting experiences, and products with a shorter shelf life.

A Lightness of Being

FALL / WINTER 2013

Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy.

10 Gender Takeaways

SUMMER / FALL 2013

Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.

Perfect Boyfriend

SUMMER / FALL 2013

Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.

Monthly Deliveries

SUMMER / FALL 2013

Specialty subscription services are creating products specific to the needs of either men or women.

Transgender Voices

SUMMER / FALL 2013

The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.

Gender Flipping

SUMMER / FALL 2013

A new movement highlights the absurdity of gender norms through gender reversal.

Pro-LGBT

SUMMER / FALL 2013

Brands are showing support for LGBT rights in their marketing efforts.

Gender Worldwide

SUMMER / FALL 2013

Gender-relevant movements and societal trends from around the globe.

Gender Trends

SUMMER / FALL 2013

Gender-relevant microtrends and happenings across the cultural landscape.

Women Today

SUMMER / FALL 2013

Young women continue to evolve what it means to be a feminist.