Fauxsumerism
WINTER / SPRING 2014
For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.
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Digital Destinations
FALL / WINTER 2013
Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.
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Top Takeaways for Digital Marketers
FALL / WINTER 2013
Tips and best practices for marketers looking to engage young consumers in the digital space.
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Digital Trends
FALL / WINTER 2013
A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more.
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Social Studies
FALL / WINTER 2013
A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.
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Digital Etiquette
FALL / WINTER 2013
As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.
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The Webfluencers
FALL / WINTER 2013
A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.
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Total Recall
FALL / WINTER 2013
Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.
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Through the Looking Glass
FALL / WINTER 2013
An exploration of how Google Glass can impact young consumers' lives, including its effect on style, entertainment, and marketing.
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Stick It
FALL / WINTER 2013
Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.
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Show Your Emojins
FALL / WINTER 2013
As digital communication proliferates, young people are turning to images—specifically emojis—to help them convey their sentiments.
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The Comment Box
FALL / WINTER 2013
Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.
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Users Anonymous
FALL / WINTER 2013
Fearing digital tracking and surveillance, young people are being more cautious about what they share online and seeking a more private digital experience.
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Short Life
FALL / WINTER 2013
As young consumers seek to be unencumbered, they demonstrate a preference for ephemeral digital services, fleeting experiences, and products with a shorter shelf life.
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A Lightness of Being
FALL / WINTER 2013
Young consumers digital habits are evolving as they think about the effects of their online behavior. They have a newfound appreciation for freedom and privacy.
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10 Gender Takeaways
SUMMER / FALL 2013
Actionable marketing tips for brands looking to stay relevant in the cultural discourse surrounding gender identity and politics.
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Perfect Boyfriend
SUMMER / FALL 2013
Women are crafting social media fan fiction that depicts their ideal male companions through the lens of humor.
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Monthly Deliveries
SUMMER / FALL 2013
Specialty subscription services are creating products specific to the needs of either men or women.
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Transgender Voices
SUMMER / FALL 2013
The rising profile of transgender people, as seen everywhere from entertainment to marketing, is starting to drive societal acceptance.
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Gender Flipping
SUMMER / FALL 2013
A new movement highlights the absurdity of gender norms through gender reversal.
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Pro-LGBT
SUMMER / FALL 2013
Brands are showing support for LGBT rights in their marketing efforts.
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Gender Worldwide
SUMMER / FALL 2013
Gender-relevant movements and societal trends from around the globe.
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Gender Trends
SUMMER / FALL 2013
Gender-relevant microtrends and happenings across the cultural landscape.
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Women Today
SUMMER / FALL 2013
Young women continue to evolve what it means to be a feminist.
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