By Date

The Binge Method

SPRING / SUMMER 2014

Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.

POPscape

SPRING / SUMMER 2014

Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.

Consumed Takeaways

WINTER / SPRING 2014

Marketing directives to inform your future approach to the shifting consumer landscape

Consumed Innovations

WINTER / SPRING 2014

Cutting-edge concepts, technologies, and services making an impact across the consumer landscape

Consumed Global

WINTER / SPRING 2014

Retail and shopping trends from around the world

Shop Class

WINTER / SPRING 2014

Gens Y and Z are seeking unique store experiences, ranging from special events to hands-on classes, as brand and retailer points of entry.

Try Before You Buy

WINTER / SPRING 2014

Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.

Surprise & Delight

WINTER / SPRING 2014

Brands and marketers are reintroducing serendipity to the product discovery process.

Storefront Extensions

WINTER / SPRING 2014

Retailers are bringing the always-on nature of the web to the real world through shoppable walls, windows, and billboards.

Beacons

WINTER / SPRING 2014

Beacon technology allows brands to push customized ads, information, promotions, discounts, and deals to consumers based on their real-time location.

Hands On

WINTER / SPRING 2014

Young consumers expect thoughtful, personalized customer service with a human touch.

Alt Pay

WINTER / SPRING 2014

Young consumers are going cash-free, opting for innovative payment systems and currencies.

On/Off

WINTER / SPRING 2014

Young consumers expect retailers to implement a wholly integrated view of their marketing, services, and access points.

Gut Check

WINTER / SPRING 2014

Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision.

MEtail

WINTER / SPRING 2014

E-commerce has democratized retail, allowing individuals to be not just consumers but also merchants of goods, services, content, or ideas.

NOwners

WINTER / SPRING 2014

Today, young consumers are often prizing access over ownership.

Fauxsumerism

WINTER / SPRING 2014

For today’s young consumers, shopping is as much about product discovery as it is about making an actual purchase.

Digital Destinations

FALL / WINTER 2013

Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.

Top Takeaways for Digital Marketers

FALL / WINTER 2013

Tips and best practices for marketers looking to engage young consumers in the digital space.

Digital Trends

FALL / WINTER 2013

A look at digital trends in the U.S. and abroad in the areas of style, music, food, screen media and more.

Social Studies

FALL / WINTER 2013

A look at the usage trends currently taking shape on the social platforms most relevant in young consumers' lives.

Digital Etiquette

FALL / WINTER 2013

As digital communication proliferates, young consumers are developing new norms and manners that marketers also need to follow to successfully reach them online.

The Webfluencers

FALL / WINTER 2013

A look at the young stars building followings on Instagram, Vine, and YouTube, and with their personal blogs.

Total Recall

FALL / WINTER 2013

Apps and tools are supplementing Ys' and Zs' memories, leveraging their digital footprint to remind them of past experiences and helping them savor moments.