By Date

Brand Mentorships

SUMMER/FALL 2016

Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed. 

ReLuxe

SUMMER/FALL 2016

Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.

What's In Store

SUMMER/FALL 2016

Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.

Community > Commerce

SUMMER/FALL 2016

Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.

Marketing Tips For Engaging Modern Parents

SPRING/SUMMER 2016

These marketing directives and examples act as guidelines in engaging Gen Y moms and dads.

Identity Theft

SPRING/SUMMER 2016

Gen Y mothers and fathers face unique challenges in maintaining their pre-parent identities and relationships after having children.

Parenting In Partnership

SPRING/SUMMER 2016

Parenting is becoming more communal, with modern moms and dads involving their friend groups in their family lives.

Shop Right

SPRING/SUMMER 2016

Gen Y parents are seeking seamless shopping experiences that provide a sense of entertainment and delight for parent and child alike.

Mind The Gap

SPRING/SUMMER 2016

Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.

Parental Advisory

SPRING/SUMMER 2016

Gen Y parents are leveraging their team-oriented nature with their children, thereby redefining the role of children in the family and making purchase decisions as a unit.

Leaning Out To Lean In

SPRING/SUMMER 2016

Young parents are “leaning out” of the Lean In movement and discovering that, by prioritizing family life, they’re happier people and more effective workers.

Family Ties

SPRING/SUMMER 2016

Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. 

The Freeform Movement

SPRING/SUMMER 2016

Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. 

The Parent Trap

SPRING/SUMMER 2016

Modern parents are beginning to reject the pressure to consume the abundance of childrearing resources and products, instead embracing a simple, instinctive approach to raising kids.

Major Dads

SPRING/SUMMER 2016

Gen Y fathers are choosing to become more involved in parenting than were previous generations of fathers.

PREPAREnting

SPRING/SUMMER 2016

Modern moms and dads are raising children with a grown-up understanding of the world and are readying them to make it better.

Parenting Out Loud

SPRING/SUMMER 2016

In discussing their parenting experiences publicly, young parents are admitting their challenges and mishaps, thereby deeming the concept of a “perfect” parent irrelevant.

Parenting 101

SPRING/SUMMER 2016

An overview of major topics affecting moms and dads today.

Marketing Tips

WINTER / SPRING 2016

These marketing directives and examples act as guidelines for engaging in social good. 

Dollars For Change

WINTER / SPRING 2016

Youth are leading the wave of small donors, who are having a significant impact in supporting social causes and political campaigns. 

Social By Design

WINTER / SPRING 2016

Innovations that encourage sharing and collaboration to benefit the greater good are contributing to youth's alignment with Socialism.

Obstruction Of Injustice

WINTER / SPRING 2016

Young people are taking a fresh look at censorship in light of the proliferation of hate speech that they witness daily, particularly online.

Sense In Sensitivity

WINTER / SPRING 2016

Lessons for brands on how to respond in times of tragedy.

Buy Not

WINTER / SPRING 2016

Mounting self-awareness of materialism is giving rise to an anti-consumerism movement.