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I-Identify
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BANKING ON TOMORROW
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TRANSPORT(N)ATION
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The Home Stretch
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Are We There Yet?
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Looking Forward to Family
Looking Forward to Family
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Risk/Reward Calculus
Exploring how Millennials and Gen Zs approach post-pandemic life
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MILLENNIALS IN MOTION: MILLENNIAL SEGMENTATION
Introducing Cassandra’s Millennial Segmentation
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Not Monolithic: Gen Z Segmentation
Introducing Cassandra’s Gen Z Segmentation
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Cassandra's 2020 Glossary
Unprecedented, upsetting, unusual? What are the words you use to describe 2020?
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Webinar: Trends & Trendsetters
Our last client webinar of 2020.
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Cassandra's 2021 Outlook
The Top Trends Defining Youth Culture in 2021
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Flexible Fitness
How young adults are embracing inclusive & connected exercise in 2020.
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Innovation & Trust in Healthcare
Probing young adult interest and participation in the telehealth space, as well as trust in healthcare overall.
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All You(th) Can Eat
Exploring Gen Z and Millennial food & beverage preferences and dietary habits.
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"Cassandra Sessions 2020 | Acceleration" Event Recording
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PTSD: The Pandemic, Turmoil, & Social Disruption
Unpacking the collective trauma experienced by today’s Gen Zs and Millennials
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From Service To Support
The new customer service renaissance and how it now serves young adults’ mental health
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Loneliness & The Pandemic
Examining young adults’ attitudes around loneliness in the context of the pandemic
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Race & Equality in Everyday Life
Gen Zs and Millennials report greater cultural awareness, but their actions are still catching up.
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The Pandemic of Inequality
How systematic socio-economic discrepancies in the U.S. are impacting young adults
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Report Webinar
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Youth Speak About Race
What Millennials and Gen Zs say about today’s inequalities, how they’re taking shape, and who is most affected
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The Societal Social Shift
How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election year
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