MACROTRENDS

By Date

POP Marketing

SPRING / SUMMER 2014

Top tips on using pop culture to connect with consumers
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POP Global

SPRING / SUMMER 2014

An overview of key pop culture trends from around the world
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POP Trends

SPRING / SUMMER 2014

An overview of key happenings and shifts across the pop culture landscape
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Pro Parodies

SPRING / SUMMER 2014

Young people are embracing parody as a favorite way to celebrate their favorite celebrities and entertainment titles.
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Fans Forever

SPRING / SUMMER 2014

Young consumers are enjoying nostalgia for old entertainment through creative expressions of fandom.
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Justifying Fan Fic

SPRING / SUMMER 2014

Fan fiction is becoming big business.
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Occulture

SPRING / SUMMER 2014

Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads.
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POPulism

SPRING / SUMMER 2014

Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.
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Outer Limits

SPRING / SUMMER 2014

Building on their fascination with science in general, young people are demonstrating a particular growing interest in outer space.
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Culture Counseling

SPRING / SUMMER 2014

As multitaskers, young people seek to both learn from and improve themselves by way of entertainment and pop culture.
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The Binge Method

SPRING / SUMMER 2014

Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits.
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POPscape

SPRING / SUMMER 2014

Gens Y and Z are enjoying a mix-and-match selection of micropopular properties.
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