By Date

Public Funds

SUMMER/FALL 2016

Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions.

TasteMakers

SUMMER/FALL 2016

Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences. 

weCommerce

SUMMER/FALL 2016

Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.

Consumer Journeys

SUMMER/FALL 2016

Marketing Tips

SUMMER/FALL 2016

These marketing directives and examples act as guidelines in engaging young shoppers. 

Membership Drive

SUMMER/FALL 2016

Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.

Office Space

SUMMER/FALL 2016

Retailers are enticing young people into their physical spaces with areas to work and be productive.  

Shopography

SUMMER/FALL 2016

In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.

Bot or Not

SUMMER/FALL 2016

The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.

Cease & Assist

SUMMER/FALL 2016

Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.

ReLuxe

SUMMER/FALL 2016

Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.

Community > Commerce

SUMMER/FALL 2016

Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.