MACROTRENDS

SUMMER/FALL 2016

The Customer Isn't Always Right

Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.

Brand Mentorships

SUMMER/FALL 2016

Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed.

What's In Store

SUMMER/FALL 2016

Young shoppers feel the draw of innovative retail storefronts that deliver experiences online retailers have yet to match.

By Date

Public Funds

SUMMER/FALL 2016

Gen Ys are embracing transparency as it pertains to personal spending, which is influencing their purchasing decisions.

TasteMakers

SUMMER/FALL 2016

Modern youth prioritize spending on food and beverages and have elevated it above other consumer categories because it’s an accessible way to collect share-worthy experiences.

weCommerce

SUMMER/FALL 2016

Youth are enjoying the cyclical, personal nature of the modern resale economy, presenting significant opportunity for brands to extend the life of products.

Consumer Journeys

SUMMER/FALL 2016

Marketing Tips

SUMMER/FALL 2016

These marketing directives and examples act as guidelines in engaging young shoppers.

Membership Drive

SUMMER/FALL 2016

Membership programs are reinventing loyalty among young consumers, providing new ways for brands to maintain high retention rates.

Office Space

SUMMER/FALL 2016

Retailers are enticing young people into their physical spaces with areas to work and be productive.

Shopography

SUMMER/FALL 2016

In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.

Bot or Not

SUMMER/FALL 2016

The future of stellar customer service lies in striking the right balance between technology, like “bots,” and a personalized human touch.

Cease & Assist

SUMMER/FALL 2016

Youth are overwhelmed by the abundance of consumption choices at their disposal and seek brands’ help with decision-making.

ReLuxe

SUMMER/FALL 2016

Gens Y and Z are redefining the concept of luxury to better suit their generations’ modern values and needs.

Community > Commerce

SUMMER/FALL 2016

Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.