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MACROTRENDS
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Global Y Dream
Summer / Fall 2014
Ys around the world have shared values and aspirations from family to career to personal success.
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GPS (Global Positioning Success)
Summer / Fall 2014
Explore marketing campaigns that resonate with Ys around the world as they reflect their generation’s attitudes, preferences, and behaviors.
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The Protest Selfie
Summer / Fall 2014
Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally.
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#RichKidsOf...
Summer / Fall 2014
Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment.
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K-Pressure
Summer / Fall 2014
Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.
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India's Missed Call
Summer / Fall 2014
Ys in India have found a workaround for the high cost of phone bills; they’re calling people and hanging up to signal they want to talk.
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New Muslims
Summer / Fall 2014
Young Muslisms, who are rapidly growing in numbers and influence, are a key consumer group striving to balance tradition and modernity.
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Cultural Diplomats
Summer / Fall 2014
With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.
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Geomarking
Summer / Fall 2014
Ys are putting a local spin on global phenomena to celebrate their region while simultaneously acknowledging their connection to shared international culture.
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Universal Invite
Summer / Fall 2014
Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.
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The Omniculturals
Summer / Fall 2014
Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.
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First Glocals
Summer / Fall 2014
Ys are closely connected to the global community, yet this unification has created a greater need to preserve their local identity, culture, and heritage.
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