As brands chase innovation, they need to help reduce the downsides that come with it, and ensure they offer young consumers an emotional connection in an increasingly digital world.

As modern youth are accustomed to instant gratification, they consider speed fundamental to innovation, which is causing brands to evolve the ways in which they operate and engage with consumers.

Young people are seeking help controlling their dependence on technology, causing brands to make digital wellness a priority in order to offset the negative effects of digital overload.

In today’s digital world where human connection can feel elusive, modern youth are turning to technology to fulfill their emotional needs and increasingly expect tech to be humanlike.

As young consumers seek to tone down tech's dominance, they're increasingly gravitating towards devices that are discreet, rather than those that stand out.

As A.I. is being trained to supplement the creative process, brands have new ways to enrich their creative assets, but they need to ensure they still emphasize the involvement of the human creators to resonate with modern youth.

Innovations in entertainment that are shaping the future of film and television, music, and gaming.

Innovations in fashion and retail that are redefining textile development, the potential for a data-based economy, and the way consumers shop online and off.

Innovations in food & beverage that are redefining the future of mealtime, healthy eating, and how food is developed and consumed.

Innovations in healthcare and medicine offer new ways for consumers to achieve a high quality of life.

Innovations in technology that are reshaping the future of travel, transportation, and infrastructure.

An ethnography of young people’s innovation usage over the course of a week.

These marketing tips and examples offer guidance and inspiration for innovation around young people's values.

A snapshot of how innovation is manifesting around the world.