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In The Press
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Why celebrity makeup artists have become a new influencer class
Research from Cassandra’s report The Entertainers illustrates why makeup artists are the new celebrities
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Beauty publishers are widening their scope to focus on inclusivity
Cassandra insights address why it’s critical for beauty brands to prioritize inclusivity
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Drawing cat whiskers on Comey. Viewers voting on a telenovela plot. How Super Deluxe is shaping the future of TV
How is Super Deluxe changing TV? Cassandra tells all based on findings from our report The Entertainers
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Fashion and beauty brands are teaming with AwesomenessTV to reach Gen Z
Cassandra’s Associate Insights Director Emily Anatole explains why brands can benefit from partnering with AwesomenessTV
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How Lingerie Startup Lively Is Using IRL Events To Boost Customer Loyalty
Cassandra’s own Emily Anatole tells Glossy why young consumers want in real life engagement with brands, despite the convenience of online shopping.
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SXSW: The New Rules of TV Marketing in Binge-Watching World
AdAge features highlights from a SXSW panel with Cassandra’s Senior Director of Insights Melanie Shreffler about how entertainment must evolve to reach modern young consumers.
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Young Consumers Tap Online Market for Recycled Apparel
The Wall Street Journal reveals insights from Cassandra’s SHOP report about how teens are leading the resale economy.
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After Trump's Win, Security Groups and Marketers Are Anxious About Digital Privacy
Cassandra’s own Rachel Saunders tells Adweek about youth’s heightened concern around privacy and what this means post-election.