308 results for '"marketing"'
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Macrotrends

Pro-LGBT

... Brands are showing support for LGBT rights in their marketing efforts.The LGBT community has a strong and vocal advocate base among today’s young consumers. For Gen Ys and Zs, LGBT rights—and, namely, marriage equality—represent the next frontier of social progress. For younger generations, formerly “sensitive” issues of homosexuality and transgendered identity are not issues at all. This unprecedented openness has been reflected across media, where gay, lesbian, transgender, and transsexual ...

Pop In

... connected. Moreover, young people are more inclined to share content from a brand when it features their image as it's more personally relevant, and as they do so, they're marketing on brands' behalf.Rising StarsGlobal youth have increased their involvement in popular culture in recent years and they're eager to do so to an even greater extent. Indeed, 62% of global youth prefer popular culture that is immersive over that which is passive, and this is especially true in Indonesia (83%), China (79%), and ...

Life For Like

... the UK, as well as half of Trendsetters in both countries (55% and 52%, respectively), say they follow influencers for the entertainment/drama. The influencer tendency to overshare personal drama has bled into social media marketing, especially for fast food brands, who have used their platforms to start beef with other brands and subsequently drum up attention for new products. For example, Popeye’s and Chick-fil-a got into a Twitter feud over the best fried chicken sandwich—a back-and ...

Off-Roading

... anticipating retirement—no longer resonate with Ys. Because they can’t expect to check off these milestones in tidy fashion or by a predestined deadline, seeing others who adhere to the traditional model does little to inspire them. That being said, Ys don’t want to be told that their twenties don’t matter. Traditional marketing approaches to Ys’ extended adolescence have varied between condescending and downright demoralizing; this misses the mark. Instead, marketers should celebrate Ys’ Off ...

Future Of Fashion & Retail

... Balance teamed up with marketing agency VML to identify exceptional outliers to baseline fashion trends in an effort that supplemented the footwear brand’s latest marketing campaign, “Be The Exception.” On the first day of New York Fashion Week New Balance set up a physical activation where high-tech cameras, which were powered by a machine-learning algorithm that VML developed to gather visual information and pinpoint anomalies among aggregated data, were set up at a booth located in the fashion ...

Seize The Day

... facilitating an environment in which this is possible and encouraged is important. Along with hosting activations during the day, marketing will also have to reflect the shift in schedule. Particularly for alcohol brands and others endemic to the nightlife arena, messaging should portray young adults socializing during the day instead of focusing on typical nighttime scenes. As youth are engaging in social activities during the day, they’re often spending nights at home, indulging in self care; brands can ...

Next Gen Brand Loyalty

... , who not only want to see people of all shapes, sizes, colors, and physical abilities included in marketing and advertising, but expect it; embracing diversity is not a nice-to-have but a necessity for brands today. Ys, who prioritize spending on experiences over products, also look for brands that engage consumers with IRL events and activations. GEN X Gen Xers are more likely to be brand loyal than younger generations, and are less willing to make changes in their ...

Global Art & Design Trends

... involving their olfactory senses as social media photos, portraiture, optical illusions, and scents come to the forefront of the art world. Brands that don’t typically consider themselves a part of the art scene can still capitalize on these trends by tapping into the design elements in their marketing, advertising, and even packaging. Nearly three in 10 young people around the world like when brands offer artistic packaging. This is especially high in South Africa (38%), India (36%), Nigeria (36 ...

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

Parenting In Partnership

... trend.ACTION ITEMSConsider developing products and services that can be used and shared among groups of moms and dads who will use them collectively.Try expanding marketing messages to ensure they are relevant to childless adults, such as family friends, PANKS, and other relatives, who are taking a more active role in childcare and rearing.For brands with physical spaces, consider how to make areas more comfortable and accommodating for the new extended family that includes a range of adult friends.Ensure ...