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Macrotrends

Future Of Food & Beverage

... touchpad with no servers), the highest of any new innovation asked about in this report. Another two in 10 Trendsetters in the U.S. have used in-home hydroponics (i.e., growing plants in a home aqua garden), while the same amount of UK Trendsetters have used in-home composting (e.g., worm composting unit).Which of the following, if any, have you taken part in or are interested in doing?Tried It And Liked It Summary Automated restaurant service (e.g. ordering from a touchpad with no servers) | Having ...

Soundscape

... Audio is becoming an important communication tool that complements young people's reliance on visuals. Digital communication has shifted drastically over the past few decades. The phone call has largely been replaced by the written word (texts, IMs, and social media posts). More recently, young consumers have given rise to images as a legitimate and universally understood form of correspondence; as we discovered in our recent Global report, nearly 40% of 18- to 34-year-olds prefer to ...

The Customer Isn't Always Right

... brands could rate their customers. If people realized they were being ‘rated,’ they may improve their behavior rather than being rude or obscene. I wish lots of stores had the ability to do that. MAGGIE, 28, GABrands shouldn’t shy away from this responsibility that young consumers are laying at their doorstep. In fact, young adults are not only accustomed to feedback but are also desperate for it, and that includes feedback from peers, employers, and, yes, brands. As we found in our Gen Z report ...

Carrying The Torch

... unofficial channels, including commentary from spectators and athletes on Twitter, highlight reels on YouTube, blog posts on Bleacher Report, and funny memes on Tumblr—elements often found on their mobile devices that extend beyond what the media deigns to air live. “People can stay up-to-date with the sports and know where the U.S. is without watching badminton,” a 27-year-old female said to us in our focus group. “Even though people weren’t actively watching it didn’t mean they weren’t following ...

Gut Check

... restaurant (as we explored in Life Overrated (Cassandra Report, Fall 2011), gut checks can be quick and offhand. It takes mere seconds to determine whether a pair of sneakers on Amazon has been extensively or barely reviewed, or whether a movie just out in theatres has been well- or badly received. In the age of social media, a second, third, or thousandth opinion is just one click away. Peer ratings, likes, and approving comments are always at the ready for user review. While this state of affairs can ...

Robot Relations

... social savvy. With this in mind, schools will need to revamp their curriculums to prepare students for careers alongside artificial intelligence. Governments are already getting on board; the Obama administration released a strategic plan for such a revamp in 2016, and a report by the Science and Technology Committee suggests that the British education system should be adapted to “focus on things that machines will be less good at for longer,” rather than skills that are rapidly becoming ...

Food Fixation

... Ys tend to focus on the culinary experience at hand, Zs prefer to highlight images of unique cuisines or extreme aesthetics (Xstream, Cassandra Report, Winter/Spring 2013). This is partly because these types of images are more likely to stand out in their social streams, but it’s also because their parents took a decidedly progressive approach towards the concept of “playing with your food.” Instead of discouraging this behavior as an indicator of immaturity, they celebrate it as a way for their ...

BrandCon

... groups told us, "I follow a local apparel brand called Portland Gear on Instagram and saw they were hosting a brand camp. I applied for it and got in! I want to do graphic design, so it was a great opportunity to learn from the founder about how he started the brand, how it's packaged, and we even got to create mock designs." As more than half of young people think that in the future, all brands will need to have a live event component to survive, as revealed in our report, The Entertainers, this is ...

Dollars For Change

... for financial assistance, whether it’s to sponsor them in a charity race or to pay to attend a fundraiser that’s meaningful to them. They often feel compelled to give a little out of guilt and because they believe that not contributing would make them a bad friend. In fact, one-third of youth in the U.S. and UK say they generally give at least a few dollars when someone they know asks them to donate, and more than half of U.S. Trendsetters (52%) report doing so. Moreover, as causes tend to ...

Clear Consciousness

... Everlane, it sends its employees to visit coffee farms and provides incentive-based rewards to farmers in an effort to ensure quality and transparency of the supply chain. MARIMEKKO Finnish fashion brand Marimekko releases a yearly sustainability report that details its design efforts, sourcing, production, employee wellbeing, and business practices. The company makes improving its fabric one of its major missions, upgrading machines to ensure that it’s using the smallest amount of water possible ...