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Macrotrends

Office Space

... incorporate more soft seating areas, soothing sounds, and designs that enhance wellness into their physical presences. As such, young people have come to regard such places as public living rooms of sorts, where they can sit back and spend a significant amount of time without feeling pressure to buy anything. They see no reason why they can’t hang out, reading or becoming engrossed in their digital devices, even if shopping is a secondary goal. Retailers are welcoming the habit, which makes their stores ...

The State Of The Sub/Urban

... , as suburbs evolve to become more like cities, brands can't rely on consumers needing the same possessions that past generations of suburbanites have needed. In particular, automotive brands can't rely on young suburbanites needing to buy a car, as suburbs become more walkable. Similarly, living in a suburb no longer means someone will have a house with a yard; they can be just as likely to have an apartment near a downtown area and therefore don't need large furniture and appliances or lawn care ...

Sense In Sensitivity

... helping ease people’s pain when possible. - Revise scheduled plans. - It’s imperative for brands to cancel scheduled messages on social media that are focused on self-promotion, such as ones that tout a product or encourage people to shop a sale. When individuals’ social feeds are flooded with news and thoughts about an upsetting occurrence, they see it as disruptive and insensitive for a brand to post a message that implies it’s solely concerned with making money. Learn from these brand fails ...

The Impact Of Influence

... Discover whether influencers actually possess influence or if they’re merely a channel for brands, and learn about the qualities that draw young people to the influencers they admire.Brands have always sought out those with status and mass appeal to market their goods, nabbing celebrities to feature in their TV commercials and dressing actors in their latest designs for red carpet appearances. Brands and organizations—from fashion to magazines to TV networks—held the power in ...

Storefront Extensions

... storefronts, simulating the always-on experience of the web in the real world. Shoppable walls, windows, and billboards let individuals browse and buy products offline at any time, and easily schedule delivery or pickup of the items they purchase. These technologies tend to mimic the act of online shopping, but on a larger and more public platform, intended to catch the attention of passersby. Also contributing to the growth of the always-on/offline retail landscape is a growing number of vending machines ...

Gen Z Micro Trends

... Wet Head is a game of water roulette. Players remove sticks to see who will get water dumped on them from the Wet Head Helmet. The game, which has become an Internet challenge, was popularized by Ellen Degeneres and actor Mark Duplass. - The New News - Zs take pride in being informed global citizens, and as a result, they aren't willing to accept youth-focused media outlets that avoid sophisticated subjects or dumb content down for them. Frustrated by much of the clickbait-heavy sources ...

eLationships

... , ITALYConsequently, the rise of these online emotional attachments is driving a palpable shift from observation to participation. Young people, whether through personal blogs, YouTube channels, or Instagram photos, are eagerly revealing themselves to online audiences in ways that previous generations would have only revealed to their best friends; their followers, while they may never meet these online personalities face-to-face, are becoming entrenched in the stories of their lives, much in the same way that ...

Life For Like

... the culture around oversharing such that behaviors like posting an image of one’s breakfast on Instagram or sharing random thoughts on Twitter have become completely normalized. And as oversharing one’s life has become the norm, so too has the desire to consume this kind of content, especially from social media influencers who have built a profession around sharing part or all of themselves online. The exchange between influencer and follower benefits both parties, as sharing aspects of one’s ...

Home & Away Retail Trends

... travel among Chinese consumers, as well as their strong spend on luxury brands. Brands across all categories can benefit from creating outposts in transit hubs to alleviate travelers' boredom and get people to visit their stores who may not otherwise go out of their way to do so amidst their busy, on-the-go lives. Setting up shop in this environment also allows brands to create products for localized markets, test new products or services before rolling them out on a bigger scale, and even offer ...