Sport The Look Mar 23, 2017 fashion & beauty retail logos sports ... becoming “lifestyle brands.” When creating products, think beyond traditional merch to categories like beauty and grooming, accessories, housewares, furniture, electronics, and more. Adidas Tapping the Short Life trend, Adidas rolled out limited-edition home and away jerseys for the World Cup. Each framed shirt was individually numbered on a plaque and carried UEFA badges on both sleeves to sit alongside the exact authentic shirts worn by the German and Spanish players in ...
It's A Mall World After All Jun 23, 2019 ... sorts that moved customers from one chain store to the next. The layout was always the same, and the stores rarely provided anything exciting or out of the ordinary. This approach doesn't cut it with today's youth, who expect a lot more out of the in-person shopping experience. If they just want to buy products, they can do so online, meaning IRL shopping needs to be social, engaging, and experiential. This is actually good news for malls that are up to the challenge because 71% of U.S. and UK ...
Mind The Gap Jun 16, 2016 family gender parenting activism children ... Gen Y parents are furthering the plight for gender equality by making their children more aware of the gap that still exists and executing new tactics to close it.Gen Ys are inherent champions of equality, continually working to bring down gender boundaries and barriers as a generational social movement. Now having the privilege of shaping a new generation, those who are parents are actively applying that same vision to their childrearing philosophies. Consequently, a movement to “raise boys ...
The Freeform Movement Jun 12, 2016 gen z parenting play technology dads moms ... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...
Job Search Party Sep 21, 2017 career apps networking social media ... London Byte London developed a Facebook chat bot to further engage with potential employees during the recruitment process. The marketing technology agency used the bot to help candidates build a deeper understanding of the brand and it was so successful that candidates mentioned the bot’s usefulness during interviews.McDonald’s The fast food chain launched “Snaplications,” prompting users to apply via Snapchat. McDonald’s specifically wanted to appeal to half of their target audience for summer ...
PTSD: The Pandemic, Turmoil, & Social Disruption Oct 29, 2020 ... Unpacking the collective trauma experienced by today’s Gen Zs and Millennials Young people today are experiencing a collective trauma, which we’re unpacking so that clients will understand how to help their consumers cope through these immense shifts. Ultimately, ALL brands need to understand this, and will need to build strategies/tools into their offerings to safeguard consumer mental health and help them mitigate their PTSD. ...
Global Movie Trends Jun 01, 2018 ... developed software that analyzes scripted content within the movie, television, and publishing industries in order to deliver artificial intelligence insights. The company’s machine learning tech was recently utilized to deliver a comprehensive portrait of gender inequality, which they executed by analyzing 2,000 film scripts and 25,000 film characters between 1930 and 2018. The results—which examined what characters talked about, who they talked to, and what emotions and personality ...
No New Friends Dec 09, 2017 social life friends ... friendship lightly—but it can make it harder for people who are trying to make new friends. Two in 10 young people haven’t made any new friends in the past year.The hesitation to bond with a potential new friend becomes an even more pressing issue as young people move away from their friends or enter different life stages. Approximately half of the general population of youth have friends who are in a different stage in life (e.g., married, have kids), and this is even more common among ...
Marketing Tips Sep 19, 2016 marketing retail brick-and-mortar e-commerce shopping ... Systrom and restaurateur David Chang.John Lewis British department store chain John Lewis offered masterclasses in select stores on how to be the best Airbnb host. The free courses, conducted in partnership with the peer-to-peer hospitality service, covered everything from how to get started on the site to how one can change over their space for new guests. The service was intended to benefit the community by helping people learn how they can be better participants in the sharing economy. - 2 ...
Global Innovation Trends Sep 07, 2018 ... atmosphere. The startup developed hydropanels, which contain fans that filter water molecules out of the air and channel them into a reservoir where the liquid is then mineralized for taste. The Australian Renewable Energy Arena injected $420,000 in funding for Zero Power to install 150 hydropanels in a few major cities across the continent, including Sydney, Perth, and Adelaide. Additionally, and over the span of the next four years, the state of South Australia announced its intention to create a ...