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Macrotrends

The New Social Norms

... Gens Y and Z are creating a new social code around friendship dynamics, social habits, and nightlife, driving a need for brands to update the ways they depict and engage young people in their social lives. The current state of socializing looks radically different from that of previous generations, as well as from just five to 10 years ago. Gens Y and Z are spurring notable shifts when it comes to what they value in their social lives, how they hang out with friends, and what they deem cool in ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

ReLuxe

... , products from its most current collections are only sold via Supreme’s web store for a short period of time before shopping ends until the next collection launches, meaning fans have narrow windows to buy products both offline and online.Kylie Lip KitKnown for her love of makeup, Kylie Jenner launched Kylie Cosmetics in 2016 after the global launch of her wildly successful liquid lipstick + lip liner duo, the Kylie Lip Kit, which, at $29, is a luxury beauty product by Gen Z standards. Her limited ...

Global Art & Design Trends

... and who they’re targeting—are appealing to young people around the world for multiple reasons. An obvious one is the pleasure they derive from ‘gramming a noteworthy experience; social media "likes" are a form of social currency that’s all but guaranteed to accumulate after a visit to one of these destinations. Two in 10 global youth have gone to an event so they could post about it on social media, with young people in India (31%), Nigeria (31%), China (31%), Indonesia (30%), and South ...

The Optimization Generation

... wardrobe.” - OPTIMIZED SHOPPING - CLOTHING ESSENTIALISM In an effort to help people spend less time dressing and more time impressing, new apparel brands are emerging to offer “fewer, better things” that can be worn in multiple social scenarios. Cuyana and Datura for women, Buck Mason for men, and Primary for kids are just a few of the latest. CRICKET'S CIRCLE Cricket’s Circle, a shopping site and online baby registry for new and expectant moms, aims not only to provide a selection of items to buy ...

GPS (Global Positioning Success)

... International Women’s Day by creating a feminist spinoff of its “all in” campaign, called “all in for #mygirls.” With the goal of encouraging young women to excel in both sports and life, the cornerstone of the campaign was an online magazine that crowdsourced consumer social media content via the #mygirls hashtag. Additional campaign components were created for various online platforms, retail, and TV, with “all in for #mygirls” commercials airing in Russia, Korea, and China. Major bank ANZ, as part of its ...

Race To Zero

... techniques for 50 years. The crystal-clear pilsner, called PU:REST, is crafted with wastewater that has been treated with the IVL’s rigorous biological and chemical purification process. Stone Brewing Co. Stone Brewing Co. took sustainability to extreme levels with its Full Circle Pale Ale, which is crafted from water that was used in sewage processing. Full Circle was the result of a one-time-only collaboration with the city of San Diego and its Pure Water San Diego environmental initiative, drawing ...

Brand Mentorships

... -consumption they’re trying to avoid (see Buy Not). Shopping online during a launch isn’t necessarily a more attractive alternative since these retailers’ websites are notorious for crashing at the moment they’re needed most, leaving visitors incessantly refreshing the page. VISION AND VALUESThat’s not to say that consumers have outgrown brand partnerships entirely. But in order for such collaborations to resonate moving forward, the parties involved must be aligned in their vision and values ...

Parental Advisory

... rather are filling the role of advisor for their kids; at the same time, children are less naive and pliable when it comes to marketing and are, in fact, savvy consumers in their own right and contributing to family choices. Companies can no longer court parents and kids as distinct segments; instead they need to consider the whole family, because all members have a say in what they buy and use.ACTION ITEMSAvoid campaigns that market to parents and children with separate or distinct messages ...