193 results for 'stories'
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Macrotrends

GPS (Global Positioning Success)

... means to spread happiness, the campaign includes the 7UP DanceUP competition, which this year grew to include 2,800 dance teams performing fun, exciting routines. - 9. USE POWERFUL STORIES TO CONNECT PEOPLE - While language barriers can make it difficult for people around the world to understand ads not created with their country in mind, a strong message can help brands overcome this issue. Offering a simple, yet poignant story with an easily identifiable takeaway will resonate with GYs and foster ...

Cultural Diplomats

... is another less altruistic force at play: travel and hosting allows them to enhance their “brand me” by providing share-worthy stories and content. For GYs, average is not enough. Unique foods, fashion, scenery, and experiences don’t just help them grow culturally—they help them stand out in the ceaseless stream of status updates. Brands that provide outlets and resources for achieving these dual needs will be poised to build consumer loyalty. ...

Geomarking

... watches and eyeglasses in different ways, reflective of their personal style.Spice brand McCormick’s “Flavor of Together” campaign asked individuals around the world to share stories of how they use the company’s products in dishes that reflect their cultures and locales.To celebrate the 50th anniversary of “It’s a Small World,” Disney created a global sing-along, in which participants were invited to record videos of themselves singing it in their local surroundings. ...

The Omniculturals

... demonstrating how loved its product is around the world. The global campaign showcases crowdsourced stories—in the form of text, photo, and video—from Nutella fans worldwide.When Doritos decided to move from country-specific marketing to a global initiative, it overhauled its image to be more consistent in its packaging and logo across the 37 countries where the chips are sold. The brand sees its new “For The Bold” messaging as “our way of connecting these [Doritos] fans worldwide.”For the international ...

First Glocals

... elements, and share these efforts with the rest of the world will appeal to this first generation of glocal citizens. I know most of the stories of my culture, I enjoy and talk about the local festivities, and I know how to cook our regional food. I think it’s important to know about your own place because it’s part of who you are and it’s a way to know yourself better. EDUARDO, 24, BRAZILGoogle featured the dying art of tanjore painting in India as part of its international “The Web is what you make ...

POP Marketing

... , responded to the top stories, events, news, and chatter happening both online and off, on any given day. Brands without the scope or resources to execute such a huge initiative can nonetheless take a cue from its successes, and begin approaching their cultural engagement from a more creative, unexpected angle. To do so, marketers should make an effort to tap into what’s trending and of interest not just among the mainstream or among their usual audience, but among niche communities, as well. Avoid ...

POP Trends

... staged a successful April Fools’ Day prank that demonstrated readers’ tendency to share articles without bothering to read past the headline. Now, in reaction against the sort of instinctive posting that lacks context or confirmation, a growing number of startups and projects are highlighting the comprehensive background—i.e., the basic facts, historical and cultural context, and analytical implications—of the stories they report. Part Wikipedia, part breaking-news service, Vox uses ...

Justifying Fan Fic

... , holds the record as the fastest-selling paperback of all time and recently passed the 100 million mark in copies sold worldwide. Fan fiction has flooded the web for years, but it’s become especially prominent in recent months. Today, amateur writers who’ve published stories on leading fan sites, such as Fanfiction.net and Archive of Our Own (AO3), can have millions of dedicated readers. AO3 was even named one of Time’s 50 Best Websites of 2013, marking the first time a fan fiction archive received ...

Culture Counseling

... categories will need to ensure that their stories don’t just entertain, but also teach, in an effort to help consumers improve their selves and their lives. Self Help Directives - ​Help them understand and process difficult situations through interactivity - 1979 Revolution, a video game created by Grand Theft Auto director Navid Khonsari, transports players to the source of the 1979 Iranian conflict in an effort to teach them the history and help them experience the passion of being in a revolution ...

The Binge Method

... created a trio of YouTube recaps titled “Mad Men in Less Than 2 Minutes.” These videos offered speedy recaps of the entire series as well as the plot arcs of characters Don Draper and Peggy Olson.The New York Times’ new mobile app, NYTNow, features morning and evening “briefings” and concise summaries of the top news stories of the day.The Tumblr Skippable cuts popular TV series down to their essentials by advising viewers which episodes in the series to skip.After acquiring the algorithm-driven news ...