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Macrotrends

Home & Away Marketing Tips

... to facilitate meaningful in-person connections.Rapha Cycle Club Cycling apparel brand Rapha takes the task of building community very seriously with its Rapha Cycle Club initiative, the brand’s membership organization that is built around the core of its business and expands into a global community whose mission is to build belonging. RCC has “Clubhouses” where it hosts weekly rides and races but also goes beyond that: members can also attend RCC summits, group retreats, film screenings, panels ...

On The (Im)pulse

... , 22, MDMoreover, Ys' spending habits are very much in line with their impulsive travel tendencies. They live for the present rather than focusing on saving for the future (see The FUND-amentals). With this, they're willing to act on their longing for travel as they don't want to put off this passion. While Zs, by contrast, are much more cautious about their spending and are also more product-oriented than Ys, they too show a proclivity for impulsive travel, particularly as they have a global ...

Personal Property

... rather live in a small town or village than in a suburb of a city or town (28%). On a global level, towns/villages are the second most desirable area to live in (17%), followed by a large city (16%). Living in a smaller city is more desirable than living in a major city, while rural areas are least desirable when looking at global youth overall.Which of the following best describes your ideal area to live in?Please select one. A suburb of a city/town | A small town/village | A large city | A ...

Out Of Office

... screens in their careers. Employers can help attract and Ys and Zs by offering screen-free zones or meetings and the option to work remotely.  Two-thirds of youth say office jobs are less appealing to their generation.59% of youth and 70% of Trendsetters say an office’s environment/ atmosphere is highly influential when deciding to accept a job.90% of youth and 96% of Trendsetters say hands-on experience is beneficial in today's workplace.40% of global youth do not think there is a stigma ...

Social By Design

... . He has worked for decades to fight for those that can't.Maggie, 22, TXYouth are group-oriented by nature, but the dark days of late are further fueling their desire to better the collective. The toll of the recession, the rising visibility of income inequality, and the dismal state of global affairs are all playing roles in their increasingly anti-consumerist and pro-social outlook. This is reflected in how they’re casting their ballots. When deciding how to vote, nearly two-thirds base their ...

Culture Spotlight On Indonesia

... . Colorful garments and details, including crystal and sequins, are sought after. Such modest styles are more in line with Eastern views of femininity, not typical Western perceptions of being proper.71% of youth in Indonesia feel people like them are represented in global culture.REALISTIC CULTURE IN INDONESIAAccording to 72% of youth in Indonesia, advertising accurately reflects their culture, while only three in five feel advertising accurately reflects female and male culture. Women (72%) lead the ...

Innovation Halo

... Halo—there's been much backlash towards the brand with consumers feeling that Apple only puts out innovation products once in a while and when it does change, it's not always to address consumer pain points. Consider how Apple's "innovation" of removing the headphone jack became a pain point for consumers who could no longer use standard headphones or charge their phone while using headphones. Conversely, consider how global gaming phenomenon Fornite adds weekly updates and challenges. Even ...

CHANGEables

... year, and sometimes more than once a year, an issue will spread like wildfire on social media and find it has hundreds of thousands of new, young supporters around the world, for a time. Global youth so greatly value togetherness and being part of the group that they can get swept up in joining a cause or movement because it helps them feel connected to their peers. In this way, social movements have become “meme-ified,” treated as disposable cultural touchpoints that are only top of mind for a ...

Gen Z Marketing Tips

... right to their door, depending on the amount of forms filled out.   - 4. Be emotional - Given Zs' global exposure and inclusive nature, they're highly compassionate towards others (see All The Feels). Kindness and empathy are core to their identity, and brands that reflect these ideas and further promote them in society will forge an emotional connection with Zs and help them place respect and trust in the brand. 3 Musketeers 3 Musketeers catered to Zs' empathetic nature by including a ...

Self Made Marketing Tips

... homes that better serve their flexible lifestyles and limited budgets. Brands, whether or not they are endemic to the home space, need to depict such to resonate today and align with young people's home aspirations for the future. Samsung Samsung's 2017 global home appliance ads demonstrate how its products make people's lives easier and have changed from one's parents' generation to be able to support modern young adults' lifestyles and preferences. For instance, its AddWash door enables users to ...