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Macrotrends

Home & Away Marketing Tips

... Airlines to launch an airport lounge igloo pop-up. The Coppa Club set up a dining igloo for eight on the roof of the Heathrow Clubhouse at Heathrow Airport. Those who had access to the exclusive pop-up were able to enjoy Insta-worthy dishes and cocktails in the heated igloo before boarding their flights. - 7. Provide Guidance - Today’s young travelers have access to a deluge of information, leaving them overwhelmed by the myriad of travel suggestions they come across online. In order to reduce the ...

Home & Away Retail Trends

... increasingly inhabit these environments. Airports are becoming the new malls for global young consumers who are looking to kill time and/or fulfill their purchasing needs there, and who are often unwilling to visit an actual mall, evinced by this year’s second quarter mall vacancy rate of 8.6%. Closer to home, retailers are entering co-working spaces in a move that reflects young people's tendency to merge work and play. Rather than requiring shoppers to go out of their way to stores in/near their city ...

Best Dressed

... Clothing UK-based Big Dude Clothing not only sells plus-size clothing for men, it also allows customers to contact a brand ambassador if they’re struggling with self confidence. The ambassador serves as a role model and mentor, as well as showcasing the latest Big Dude styles.Lisa von Weise Former fashion editor and celebrity stylist Lisa von Weise considers herself a holistic personal shopper because she takes every aspect of her customers’ lives into consideration. In almost a self-help manner, she ...

Innovation Halo

... , granting its employees and members access to coding classes online and in-person, so that they could expand their knowledge and skill sets.2017: Rise By We Moving beyond the fitness classes offered at several of its NYC locations, WeWork has expanded further into exercise and wellness with Rise by We. WeWork members and non-members can sign up for fitness classes and spa offerings.2017: WeWork Creators Awards To recognize and reward innovative ideas and businesses around the world, WeWork launched the ...

Data Mine

... find it creepy or even alarming that others can find their location on Snapchat’s map feature, they think it’s worth it to see the whereabouts of their friends. Young consumers in our qualitative research have similar sentiments about online advertisements; seeing an ad for a product that’s relevant to them, even though they know it’s appearing due to data that was culled from their browser history and online activity, better serves them than the ads they’d see if that data collection wasn’t ...

Tricks Of The Trade-Off

... bad/negatives that come with the good. In particular, young consumers are experiencing a strong push and pull between their increased digital adoption and their longing to preserve humanity, the individual benefits of innovation and their desire for community, their adoption of technology and their need to give up personal privacy in return, and their use of solutions that save them time, but limit their discovery.While young consumers ultimately believe that innovations are more beneficial than ...

Future Of Food & Beverage

... personalized food choices. dishq recently closed a pre-seed funding round to enable their plans for rapid expansion. FlavorWiki Flavorwiki is an online platform that allows teams across the food industry to create studies that capture consumer insights around taste. Consumers take surveys via their smartphone and a machine learning algorithm processes the responses into sensory profiles that are shared back to the survey creators, which can then support initiatives like flavor reformulations.Johnnie ...

Future Of Entertainment

... Innovations in entertainment that are shaping the future of film and television, music, and gaming.Innovations in technology are shaping the content modern youth consume and the ways in which they see and experience entertainment, from TV shows and movies about technology itself to tech that allows listeners to customize music to fit their hearing capabilities. Innovations in gaming are allowing players to streamline their processes, reducing their need for multiple games and consoles, while ...

Purposeful Pop

... Young people are seeking out popular culture that includes a meaningful message, teaches a cultural lesson, or incites change.Instead of merely being entertaining, popular culture today has become more purposeful, providing young people with both a meaningful message and a platform to facilitate change. More than just passive content for youth to view with eyes glazed over, popular culture has become impactful content for young people to consume to open their eyes—on the state of the ...