The Shape Of Belonging: A Map To Modern Community Dec 12, 2018 ... An ethnography of modern youth’s physical, online, and brand communities, demonstrating how they create their personal communities in today’s phygital world.We asked three young people aged 18-34 in the U.S. and three in the UK to bring us into their communities—the ones they feel a sense of belonging to in-person, online, and through brands. Each participant created a map of their physical community and labeled the different places in their cities and towns that give them a sense of ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...
The New Friend Zone Dec 08, 2015 global relationships dating friends marriage ... of some of our words, too. These things make the environment around happy and memorable." RISHU, 32, INDIA It’s a testament to the prioritization of friendship among youth that couples continue to enjoy active social lives, both together and individually, after they enter an exclusive relationship. In the past, coupling up typically meant forfeiting an active social calendar for the steadiness of domestic life, but today, the impact is minimal. Marriage no longer equals “settling down ...
Through the Looking Glass Dec 12, 2013 design technology gadgets mobile wearables ... -changing technology firsthand. The technological embodiment of the Sixth Sense macro trend that we covered in Summer 2011, Google Glass has the potential to not only alter how people view and interact with their surroundings but also to provide brands and marketers with a new platform on which to engage consumers. While Google contends that they have no plans to integrate traditional advertising into Glass, it was revealed in October that they filed a patent for what is essentially a “pay-per-gaze ...
Digital Etiquette Dec 17, 2013 communication marketing social media Emotional Intelligence ... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...
Culture Spotlight On The U.S. Jun 15, 2018 ... in particular, the current political climate, U.S. youth are embracing entertainment that provides a source of comfort. Heartwarming content is no longer a guilty pleasure, but rather, a much-needed source of relief. The success of recent TV hits including NBC's family-focused tearjerker This Is Us and ABC's The Good Doctor about a pediatric surgeon with autism demonstrate consumer demand for this type of content. Meanwhile, 2017 was a breakthrough year for Hallmark ...
Tips From The Influencer Industry Dec 11, 2019 ... knowing your stuff. Being an expert makes influencers ‘stand out’ and gives people a reason to follow them, be that where they get the best pizza around the world or they how to apply their makeup. Authentic passion is also important. A brand should only use an influencer endorser if that influencer has come to love the brand organically on their own. Then the brand has permission to amplify that love.CASSANDRA: What are the specific challenges for brands in the influencer marketing space right now ...
Tech Truths Mar 21, 2019 ... , is that while Ys and Zs use their phones non-stop, even if mindlessly, Xers are more purposeful in their phone usage. They don't have the compulsion to be on their phones every second; rather, they tend to always have their phones with them out of habit and for security purposes, but aren’t reaching for them every 10 minutes. Because Xers remember a time when they couldn't always reach people and they depend on this today more so than Boomers, it stands that they're the most likely of all four ...
The Parent Trap Jun 11, 2016 family parenting dads moms ... examples below). Meanwhile, many are asking family and friends not to shower their kids with physical possessions. For instance, last year, an invitation to a child’s first birthday went viral due to an accompanying note in which the parents made demands about what gifts were acceptable in an effort to own less junk. While the tone of the letter was harsh, it reflected modern parents’ desire to be unburdened by objects. Gen Zs are growing up in a culture that rejects materialism—54% of young ...
Global Digital Trends May 30, 2018 ... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...
