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Macrotrends

Home & Away Retail Trends

... travel among Chinese consumers, as well as their strong spend on luxury brands. Brands across all categories can benefit from creating outposts in transit hubs to alleviate travelers' boredom and get people to visit their stores who may not otherwise go out of their way to do so amidst their busy, on-the-go lives. Setting up shop in this environment also allows brands to create products for localized markets, test new products or services before rolling them out on a bigger scale, and even offer ...

Less Is Morality

... of modern moral barometer. As people are airing their life choices and personal perspectives online, social networks are rife with moral dictation from the masses, making it less appealing for entertainment properties to further add to the clamor. I think the messages have always been there, but they may be subtler and less cheesy now. I'm thinking of old television shows that end with the parents sitting the kids down and talking to them about important life lessons they have learned from ...

Home & Away Work & Commuting Trends

... with them as they visit places around the world, but they're also adjusting their behaviors on their "home turf" when it comes to getting to and from the office. Young adults are utilizing services like ride share subscriptions that are making their commute more efficient and less expensive. Even though travel and commuting may not seem like on-the-job tasks, young employees see such as ways to streamline their work, whether it’s by combining it with their desire to travel or making their route ...

The (DIS)Connect

... interests and attitude must match their online image and tone that captured the interest of their date in the first place (see True to Self). It doesn’t take the extreme examples of Catfish to derail a connection; even more subtle differences can diminish the initial attraction. For example, if one is comfortable making jokes and being chatty online but acts serious and reserved in person, the draw that the other felt may diminish. Indicative of the issue of young people translating their emotions and ...

Origin Story

... cable. In offering international content, distributors are also fueling young consumers' expectation for more diversity and representation in entertainment (see Variety Show).I watch many programs originally from foreign channels. This allows me to better understand the country where the programs are made and it is useful to learn a foreign language. ELIF, 24, ISTANBUL, TURKEYI prefer the original work personally. For example, with Korean movies, I'd hate to see it recreated or even dubbed over ...

Global Analog Trends

... Analog entertainment trends popping up around the world.In a world that’s becoming increasingly digital, a resurgence of analog entertainment may seem surprising. However, these countertrends reflect global youth’s desire for experiences that encourage them to disconnect from their devices. Analog forms of entertainment provide a source of relief from their digital overload and give youth the tactile media experiences they crave (see [Ana]Logging Off). The increasing popularity of analog ...

Race To Zero

... more productive and Zs are giving playtime a productive spin. Although time travel may not be possible, time efficiency is. Young consumers want to ensure they’re not spending time inefficiently when interacting with a brand, and expect brands to provide the speed they crave by accelerating production cycles, keeping consumers updated on progress, and showing they value consumers’ time (see Need For Speed). Three-quarters of young people think any brand can be an innovative brand if it helps make ...

Marketing Tips

... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...

High Society

... sells its micro-food products in tech offices and hospitals. What’s more, Journey Foods is also building an A.I.-powered database called JourneyAI to compile and log ingredients that could be used for future products, an initiative that speeds up the R&D process.WellPathWellPath is an online customized supplement brand that focuses on mind and body wellness. WellPath recently launched PURE, a premium apple cider vinegar gummy made with 500 mg of raw apple cider vinegar (ACV), beet root, pomegranate ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...