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Macrotrends

Gaming The System

... gamers. But in the past decade, gaming has grown and developed a new image, driven by Zs and their parents. Compared to 2007 when gaming was largely console-based and only four in 10 U.S. and UK households had gaming devices; today, smartphones and PCs represent a significant share of gaming, and nearly seven in 10 teen Zs in both countries have played video games in the prior three months. A majority of teen Zs (54% in the U.S. and 56% in the UK) also acknowledge playing more than they used to ...

The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

weCommerce

... ;to the weCommerce marketplace is a skill for which they demonstrate a particularly high caliber of talent. Having grown up during the advent of social media, Ys and Zs are natural marketers. After all, most have created personal brands that live online in order to “sell” themselves in various situations, from social and romantic to professional and academic. It follows, then, that they are inherently adept at branding and marketing their possessions to their peers, for example the erstwhile ...

Culture Spotlight On France

... business strategies to revolve around the Internet and music streaming. With multiple streaming services such as Spotify, Apple Music, and Deezer providing consumers an easy and popular way to listen to music, indie artists can now focus on their music and not worry about CD sales and strong marketing. The large record labels that once ruled the industry are now surrounded by a multitude of smaller, independent labels whose business models focus on online opportunities and the ability to ...

Cashless Is King

... expectation from the financial tools they use, and those that cannot keep up with the speed of their digital lives will be dropped for others that can.Young people’s cashless, digital-first mindset is not only eroding traditional payments, it is bringing into question the very format of financial institutions. For example, the majority of youth (52%) are interested in using online-only banks that do not have physical locations. After all, if they don’t need cash from ATMs and process all of their ...

Home & Away Marketing Tips

... Airlines to launch an airport lounge igloo pop-up. The Coppa Club set up a dining igloo for eight on the roof of the Heathrow Clubhouse at Heathrow Airport. Those who had access to the exclusive pop-up were able to enjoy Insta-worthy dishes and cocktails in the heated igloo before boarding their flights. - 7. Provide Guidance - Today’s young travelers have access to a deluge of information, leaving them overwhelmed by the myriad of travel suggestions they come across online. In order to reduce the ...

Global Gaming Trends

... classic game show vibe with live streaming and mobile gaming. Occurring three times a day, the host reads a series of 12 multiple-choice questions and anyone who answers all 12 correctly walks away with a chunk of the prize.Loco Within a month of its launch, India-based Loco reached 20,000 active users without spending money on marketing. The live trivia game’s popularity has grown mostly by word of mouth and the draw of its host, Gaurav Kapur, known for hosting Premier League show ...

Play The Game

... and 71% in the U.S.) wish there were more opportunities to start playing a new sport. Brands can host community events and pickup games and create pop-up facilities for young people of various skill levels and athletic abilities to play different sports without forcing them to commit to a team or invest in lessons or equipment. In doing so, they should specifically acknowledge when they offer games for people with little to no experience to ensure that all feel included. As the ability to play ...

Video Game Time

... traditional sports. Additionally, nearly three-quarters of young people (74% in the U.S. and 73% in the UK) consider eSports a real sport. What’s more, this isn’t a casual interest: 47% of U.S. youth and 46% of UK youth have attended or are interested in attending live eSports events, and numbers jump to 57% and 61% among Trendsetters, respectively.I think eSports is something that my generation and those younger than me really enjoy. I don't think it's a fad, and I actually believe it's going to continue ...

WELLth Investors

... them to become WELLth Investors who are willing to spend in sectors with long-term wellness gains. Marketers who recognize the three major returns on this investment for Ys—improved health, social life, and society—will be better poised to engage them. HEALTH Taking the time to improve personal wellness, both physically and mentally, is a huge investment that will later enhance our ability to perform. DANA, 23, FLAs with the stock market, recent challenges presented by the U.S ...