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The Democratization Of Sports

... —fans felt a void and decided to fill it themselves. They were able to translate their love and understanding of sports into businesses, and they won't be the last to do so. Many Ys and Zs are becoming analysts, pundits, and decision-makers in their own right thanks to greater access to online stats databanks, their experience playing team managers and owners in video games and fantasy leagues, and, of course, their ability to leverage social media for distribution. They’re increasingly posting ...

There's No Place Like Home(town)

... am. It's where my family still lives and I visit there often so it hasn't really left me.DANIEL, 18, UKAs half of U.S. and UK Trendsetters are proud to tell others where they were born or where their family is from, youth are finding as many ways as possible to broadcast their backstory. Many youth put the city and/or state that they’re from in their Instagram, dating profiles, or other social media bios to immediately announce where they’re from in online interactions, which are as real to them ...

Breaking Bad

... their nascency before the change becomes widely adopted; otherwise, they’ll seem behind or worse, working against the positive change.SOCIAL NORMS AROUND IDENTITYAlthough all generations today have greater freedom to identify themselves as they see fit, identity in and of itself is more divisive and open for commentary, especially as it's now broadcast online—particularly on social media. Older generations, who had to conform to rigid societal expectations as they grew up, are watching younger ...

TasteMakers

... culture (see Buy Not), they regard food and beverages as a primary way to show they’re selective without needing physical baggage to prove so.It’s important to note that while food and beverages reflect that one is a discerning consumer, these young TasteMakers aren’t visiting fine dining establishments frequently, nor are they solely fixated on premium food and drinks. Instead, they’re excited about both the high and low ends of the gastronomic spectrum, so long as food and beverages provide a share ...

The One

... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...

Membership Drive

... offers pre-paid membership plans through which participants can either buy 5 or 15 cups at a time at a discount, or pay a flat monthly fee for unlimited service. Plans are available in two tiers: Basic, which includes all sizes of regular coffee or tea, as well as small iced drinks, and All Drinks, which includes espresso-based and specialty drinks. - FITNESS - ClassPassClassPass, available in dozens of cities all over the world, offers members access to thousands of partner fitness studios starting ...

The Impact Of Influence

... deciding who could influence when, as they owned the channels of distribution. But the inception of the Internet and social media shifted the flow of power. Online social networks democratized access to these channels in that everyday people could hop on their online blog or their Twitter account and have access to an audience, potentially numbering into the hundreds, thousands, or even millions. And those among the general population who could amass a dedicated, loyal following online—whether ...

The Direct Connection

... modern youth’s desire for innovation, community, and personalization. Additionally, big box retailers have a unique opportunity to partner with new DTC brands to capitalize on their cool. Target has begun to carry DTC brands like Casper, Quip, and Harry’s, a move which demonstrates the company’s understanding of today’s youth. The addition of such brands to the company’s merchandise is a win-win: it gives young consumers an opportunity to interact with brands they’ve only seen online and Target ...

Life For Like

... was odd to imagine having an online social feed, let alone sharing a picture of something as mundane as your lunch or as private as your bathtime routine. Today, such behavior has been normalized and is even glorified with validation via likes and follows, demonstrating just how much the advent of the social internet has blurred the lines between the private and public spheres. Today, modern social media platforms allow users to share their private thoughts and behaviors moment by moment, shifting ...

ReLuxe

... . Style was one of their few ways of doing so, and how one dressed made it clear to others where they fell in the social hierarchy. One’s attire let others know if they were the brain, the athlete, the princess, the criminal, etc., which bred a discerning skepticism when it came to the things they bought and what they continue to buy today. As a generation of fiercely independent latchkey kids, Xers respect designer goods, high-end cars, corner offices, and the like because they represent one’s hard ...