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Game Changers U.S. Fan Segmentation

... do you agree or disagree with each of the following statements? Please select one response for each statement.Strongly/Somewhat Agree Summary Athletes seem more like real people than do traditional celebrities | These days brands will just about sponsor anything to be associated with sports/athletes | Brands help me feel closer to my favorite athletes and teams | I am more likely to purchase a product if an athlete I support endorses it | I am more likely to purchase a product if a team I ...

Gender Marketing

... encounter, which of the following qualities appeal to you most? Select up to 5. Humor | Great music | Graphic design | Emotional connection | Bold and bright colors | Styling | Unexpected images | Stunts/ special effects | Favorite celebrities/ athletes | Shock value | Interactive content | Made for men | Made for women SLOGAN APPEAL “Just Do It” resonates most strongly among males, while “Real Beauty” and “Open Happiness” appeal more to female consumers. Which brand slogan ...

Gender Image

... and celebrities in magazines. They are always compared to and expected to be like these airbrushed photos of people who aren't even perfect themselves. ALLIE, 13PERSONAL STYLE Looking “put together” and following the latest trends are just as important for men as for women. More than a quarter of men say it’s important for them to keep up with fashion trends, and more than 4 in 10 make an effort to cultivate their own unique image in order to stand out from the crowd. Nearly 60% of women like to ...

Digital Brands

... | I don't care 151 41% SAY IT BOTHERS THEM WHEN CELEBRITIES POST SPONSORED CONTENT ON INSTAGRAM OR TWITTER. FAVORITE BRAND WEBSITE amazon, apple, nike, taget, microsoft, walmart, sony, forever21, forever 21, f21, espn, old navy, nintendo, samsung, wwe, xbox, american eagle, aeapple, amazon, nike, jcrew, j crew, urban outfitters, asos, nasty gal, american apparel, vans, espn, madewell, modcloth, adidas, barneys, bestbuy, best buyADVICE TO DIGITAL MARKETERS Make us laugh, involve us more ...

Global Y Consumer

... all that apply Shock value | Favorite celebrities/athletes | Stunts or special effects THOUGHTS ON WHAT MAKES A GOOD AD I like commercials that don’t talk down to you. I like down-to-earth advertisements that are just honest and simple. BENNY, 25, USI really enjoy a good message in a creative ad, with good music. It is not about which celebrity appears in the ad, but how that ad delivers a message in an outstanding way—which grabs my attention and that stands out from other ads ...

Gen Z Tech and Social Media

... can follow your friends and also people you admire and want ideas from. I only follow friends on Snapchat. It is also much easier to feel left out when you see others' Snapchat stories. OLIVIA, 14, WII would pick Twitter because it is the most interactive social media website in the world. Despite the fact that it is only 140 characters, you can interact with anybody, from celebrities to bloggers to news publications, and they will see it despite being bombarded with multiple tweets per second. I ...

Digital Life

... /movies | Shopping | Comedy/ humor | Games/ Gaming | News | Technology | Cooking/ food | Health & fitness | Sports | Personal/ lifestyle | Fashion/ style | Finance/ banking | Science Beauty | DIY/ crafts | Celebrities & gossip | Literature/ books | Photography | Brands/ products | Travel | Design/ art | Politics | Business | Kids/ parenting | Car/ auto | Home & Garden | Religion/ faith/ spirituality | Eco-friendly/ green MORE FOMO Almost one-third of young people cite ...

Daily

Celebrating Teacher Appreciation Week

... included singer, Tyla, who stunned in a Balmain dress made from sand. Yes, you read that right, the dress was constructed from three different colors of sand and mixed with micro crystal studs. - Bold Fashion Choices - There is nothing quite like the fashion at the Met Gala. This year was no exception, with celebrities making some daring fashion choices. Doja Cat made headlines for stepping out of her hotel wearing a towel and when the singer hit the red carpet she opted for a wet maxi t-shirt dress ...

Glitz and Glamour Unleashed

... of florals and avant-garde ensembles. Join us as we look at the moments, celebrities and fashion choices that have us talking: - Showing Gratitude: #NursesLightUpTheSky - The American Nurses Association created the #NursesLightUpTheSky campaign to shine a light on the tireless dedication and compassion of nurses everywhere. Landmarks across the nation will light up in vibrant hues as a tribute to the profound impact nurses have on our lives. Participating locations include the Governor Mario M ...