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Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

Gender Trends

... MOTLEYSeveral years ago, brother-sister duo Matt and Madison Ruggieri launched The Motley, an online retailer for men’s fine grooming products. The site has rapidly grown and now offers nearly 200 skincare, hair care, and shaving products from 40 brands, including Lock Stock & Barrel, Billy Jealousy, and D R Harris. The e-commerce site provides grooming advice and the option to text, call, email, or live chat with an employee. Next up? The Motley has just created its first fragrance, Atlas, a masculine ...

Where There's A Will, There's Away

... willing to reduce their spending to be able to travel. As they tend to socialize more in the home than they did in years' past and are even shying away from drinking for various reasons including wanting to be more productive and healthier and to save money, they consider these easy areas to avoid. And while young generations are notorious foodies who tend to devote much of their spending to this category (see TasteMakers), they know that limiting their visits to restaurants or eliminating them ...

The Education, Work & Success Perspective

... Young adults are taking time to reevaluate their goals and desires when it comes to work, education, and their overall success and life path. Many American young adults immediately felt the impact of the pandemic when they were sent home from school before the year’s end or required to work from home, laid off, or furloughed. Such changes happened seemingly overnight, and for the first few weeks of the pandemic students and educators and workers and employers were figuring it all out together ...

The Democratization Of Sports

... or live-streaming via Facebook, YouTube, Twitter, and the like. We are also noting the emergence of fan-driven sports platforms. Rapidly growing 12up offers fans an outlet to share their voice and join the global conversation around sports. Anyone is welcome to contribute content ranging from commentary about their team to lists of top moments or players to discussions of the culture around sports. Fans are responding in droves, with the site growing to 6 million users in the three months ...

Influencer Marketing Tips

... educational. You can also tap into the ‘Instagram versus reality’ trend to show consumers what they’re really getting when they buy your product or service, which will help establish your brand’s honesty and authenticity. Take Inspiration From Sweetgreen: Sweetgreen’s social media presence is a huge driver of brand loyalty. The upmarket salad chain takes fans deep into their supply chain via highly-engaging Instagram stories, supplying refreshing and brand-ethos-affirming content that highlights the ...

An Eye Towards The Future

... , including TikTok, to create the data-driven change they want to see in the world. Sense And (The New) SensibilityWe’ll dive into a lesser-discussed area of how the pandemic is impacting the five senses. Whether in isolation or a stimulating environment, young adults are undergoing a range of experiences that ultimately shape their approach to online interactions, entertainment, relationships and more. This insight will allow brands to connect with consumers in new and unique ways. ...

Membership Drive

... normally think to try; approximately four in 10 Trendsetters in both the U.S. (43%) and UK (40%) have joined or are interested in joining a membership program in order to sample products or services from a variety of businesses. For example, ClassPass enthusiasts appreciate the fitness program because it introduces them to new exercise formats and encourages them to get out of their comfort zone. Moreover, membership programs act as discovery tools that give them access to what they truly want and need ...

Friends With Benefits

... Ys approach friendship with deeper commitment and are seeking more support from friends in return as they navigate adulthood on their own terms. As Gen Y’s life path differs from that of its predecessors (see Off-Roading), this is changing the people who these young adults rely on most. Their unconventional approach to adulthood, in which they often delay marriage or opt out of it entirely, has elevated the importance of friendship and the functions it serves in their lives. Today, they ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...