PREPAREnting Jun 09, 2016 family media & entertainment parenting ... also ask followup questions such as, "What do you think people should do to help?"BRIAN, 35, INRaising children capable of making a difference to society and the world is especially important because Millennials hold such a negative outlook on the world and even humanity in general. Parents are making the choice to bring a child into a world that they see as broken and damaged. It’s a decision they don’t take lightly given that 38% of U.S. parents and 35% of UK parents had concerns about doing so ...
Set In (E)motion: The Guide to Gen Y Burnout Sep 23, 2019 ... /7 news cycle, and the rise of online ‘watchdog’ activity, among other factors), this cohort has become less trusting of the institutions that past generations were able to rely on, which is impacting their current emotional burnout. This is definitely a two-sided affair: Ys see institutions as becoming less supporting over time, leaving modern consumers, and Ys especially, to be gradually less trusting. For example, Baby Boomers overall had comparatively more trust in the military and believed ...
Personal Best Mar 18, 2018 fashion & beauty health & wellness grooming personal care skincare ... Trendsetters in the U.S. and 74% in the UK.Meanwhile, the need for customized personal care products is also greater than ever before as the beauty market has become highly saturated. Young generations have come to experience choice overload when shopping, and they want help from brands in navigating the vast selection of products (see Cease & Assist). While customization means there are more options available, ultimately, this approach allows consumers to get to what they need faster. By finding items ...
Self Made Global Trends Sep 10, 2017 career home money coworking spaces finance ... is able to work does so. The growing job market is posing an issue to trade workers in industrial and skilled markets. Many companies that survive off of skilled workers are having to slow production and shut down projects due to the lack of interest in labor markets. The government has remedied this by extending retirement ages in accordance with life expectancy and in line with how long Gen Ys intend to work. Ys will not find a shortage of job opportunities in Denmark; however, they may see a ...
BrandCon Mar 21, 2018 education marketing media & entertainment branding events ... such an opportunity, noting, "I'm really into business, so I would be interested in events where I could learn from a brand. It would tie into my professional interests, but it would also be fun." Meanwhile, Gen Ys are particularly experience-oriented, so such is a way for brands to create experiences around their products, while also filling this generation's inherent desire to become more well-rounded.I'm all for immersion and experiencing new things. I think the ability to interact with people ...
Membership Drive Sep 18, 2016 money retail spending deals shopping ... , as opposed to subscription box services that deliver surprise products that may or may not be of use or interest. This, compounded with the fact that most are in line with modern youth’s penchant for collecting noteworthy experiences, leads us to expect a move away from subscription programs towards membership programs. Whereas a subscription box may deliver a new type of coffee grounds every month, a membership program like CUPS allows users to visit a new coffee shop every day, thereby enjoying ...
Making A Living Sep 24, 2017 career home money finance salary work-life balance ... traditional symbols of wealth and high price tags (see ReLuxe), they too are asserting that when it comes to work, money, and a home, the best doesn't mean the most prestigious. While some may still strive for the typical markers of success, modern young adults are more likely than previous generations to have varied goals because they have more control over achieving the lifestyle that aligns with their individual preference. They believe in the "you do you" mantra when it comes to determining how much ...
The One Dec 10, 2015 marketing relationships retail customer service love ... than others, then I'm in. These are brands that I think will be with me for a very very long time.” The desire to find qualities in brands that one also seeks in a romantic partner is only fitting given that brands occupy a more emotional role in consumers’ lives today than ever before. Social media has broken down the wall between corporation and consumer, making it essential for brands to demonstrate their human side, including having a distinct personality reflected in their online voice (see ...
Retail 2.0: Youth Outlook On Luxury Jun 17, 2019 ... brands’ social presence, the now-mainstream proliferation of fashion-centric media, and their tendency to shop online.RECOMMENDATION: Embrace your consumers—invite them more deeply into your world, both online and IRL, with touchpoints that reach them where they spend their time. Create engaging and entertaining content, which will create greater emotional resonance with your brand and drive true loyalty. INSIGHT: Youth champion diversity and inclusivity and expect the brands they patronize to ...
Culture Spotlight On Indonesia Jun 17, 2018 ... original material as well about the state of education in their country and protecting the environment, reflective of youth’s interest in purposeful content as a part of popular culture. Although the genre may seem to be at odds with the country's religion, Indonesia tends to have a more fluid, relaxed version of Islam that's more open to expression, even through heavy metal music. Metal artists and fans also tend to separate their passion for this music from their religion; members of ...
