The New Social Norms Dec 18, 2017 social life friends nightlife social media ... . Social media is becoming Anti-Social Media as it feels more like an ad network today, prompting youth to seek out more private and personal tools when they want to have more quality social interactions online. Meanwhile, it's also impacting their opinion of social media influencers; young consumers are becoming less impressed by those who have lots of followers and even distrust such people because they feel ingenuine, causing marketers to rethink the social media tactics they've relied on in recent ...
POP Marketing Jun 16, 2014 marketing media & entertainment content marketing ... a “corpo-human” embodiment of the brand registered for classes. In a more recent episode, Subway tries to buy Greendale and turn it into a Subway University. Show creator Dan Harmon negotiated for creative control over the brand’s integration into episode narratives, a deal which gave him reign to portray Subway as a villain (and which in turn gives Subway its own cachet).SAMSUNG AND THE ACADEMY AWARDSHost Ellen DeGeneres’ now-famous celebrity-selfie moment was in large part the result of ...
Gender Worldwide Sep 09, 2013 ... breast size. Ads were placed outdoors and in print, and online Dove shared videos of young women expressing that they would no longer bow to beauty stereotypes. INDIA: A MOUSTACHE MOVEMENT Moustaches have become a major fashion trend in India, appearing as an icon on clothing, accessories, and assorted other items, just as they have in the US. However, in India the fad has gone a step farther, recently sparking a gender equality movement. Social discovery platform Wooplr launched The Moustache ...
Open House Sep 10, 2015 community home décor ... As Ys are less likely to be homeowners than were their predecessors, they’re seeking aspects of home in other ways that better address their generational needs. Gen Y is redefining the concept of home to fit its transient lifestyle and disinterest in ownership. Whereas previous generations aspired to buy a house and have it become a central focus of adult life as they raised a family, Ys aren’t looking to settle in a single location. Instead, they prefer the opportunity to move around and ...
Where There's A Will, There's Away Dec 10, 2018 ... qualitative research. This willingness is fitting as young consumers tend to take a quality over quantity approach when it comes to this sector in particular (see The Optimization Generation), meaning that they don't need to make purchases often to have the curated, high-quality wardrobe they crave. While young people do buy new outfits for the purpose of wearing them on a trip, they consider that to be part of their travel spending.Dining out and drinking are other categories where young people are often ...
Culture Spotlight On Nigeria Jun 10, 2018 ... are the norm. Piracy is rampant in the country as legitimate music stores are rare and streaming services haven't truly caught on yet (Apple Music offers streaming in Nigeria, but the service is filled with problems due to the nation's currency crises). As a result, consumers tend to buy pirated CDs on the street and some artists even pay to appear on these copies in order to get exposure, as reported by The New York Times. Through this system, music tends to spread person-to-person in ...
The Path Aug 28, 2015 career education family home money ... life milestone as highly relevant, but they approach college differently and have distinctive expectations of it compared to those of previous generations. With unprecedented access to online resources and tutorials, Zs are more educated than any generation before them was by the time they went to college. They are also more likely to know what they’re interested in, having taken a professional approach to their free time since early youth to inform their future career aspirations (see ProPlay ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...
Data Mine Sep 19, 2018 ... aware of the potential risk factors they face when sharing personal information online, they’ve accepted it as a modern day hazard that’s worth the gamble, and just one of the many trade-offs they're willing to accept in today's increasingly digital world (see Tricks Of The Trade-Off). Young people’s willingness to forgo privacy in favor of all that technology provides isn’t an indiscriminate, careless practice—they no longer have an expectation of digital privacy that previous generations did ...
Gut Check Mar 06, 2014 retail consumer reviews e-commerce mobile shopping Crowdsourcing Gut Check ... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...