THE POWER OF BOOKTOK Jul 20, 2022 ... TikTok is singlehandedly selling out novels Worldwide book sales have absolutely skyrocketed in the last few years; in 2021 alone, readers bought 825 million copies of print books in the U.S., making it the best-selling year for print books since NPD Bookscan began tracking data in 2004. TikTok – and the young people who frequent the app – are the reason for the uptick. BookScan estimates that #BookTok (a hashtag with more than 64 billion views) helped authors sell 20 million printed books in ...
