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Macrotrends

The Age Of Innocence

... nights, and discussion parties, they’re embracing this shift toward a new Age Of Innocence while simultaneously propelling a shift in more in-home rather than out-of-home socializing. As they reason, there’s little point in spending a large amount of money at a bar to gather one’s friends (and have to compete with loud music and other patrons) to have the sort of night they’re looking for when they can host such an evening at their own homes.As the purpose and tone of socializing and nightlife has ...

Over Stimulation

... push a narrative that celebrates busyness, urging consumers to be in constant motion, but some brands are wising up to the fact that modern youth’s attitude toward such messaging has shifted given their state of burnout. With this knowledge, brands are rewriting the script by creating ads that celebrate rest and relaxation. As part of its "Make It Chill" campaign, several Coors Light ads focused on the appeal of relaxing at home alone (with a beer, of course). Coors explicitly stated the reasoning ...

ProPlay

... cooking can now become a MasterChef or run a supper club out of his family home, as 15-year-old culinary wunderkind Flynn McGarry does. And with exceptional Zs receiving more and more media attention, their peers are evermore aware of what they can accomplish as kids and teens. Yet, while Ys put great pressure on themselves to achieve unattainable professional success after watching the Mark Zuckerbergs of the world rise to fame and fortune, Zs see their famous peers more as verification of what ...

The Freeform Movement

... walks and do freestyle paint/art and craft-type projects at home. I look for at-home, low-cost projects on Pinterest and blogs.LIZ, 34, MAEvidence of freeform play’s benefits is further incentivizing parents to support the movement. German psychologists found that individuals who were permitted to play freely as children went on to have better social success as adults, as it allowed them to develop the flexibility they needed to adapt to changing circumstances and environments. They also found ...

The Parent Trap

... there for parents, as well as peer pressure. I did succumb to it a few times and bought useless, overpriced items, but now I mainly use common sense, instinct and friends' recommendations.MIHAELA, 33, UKFrustrated with all the excess—a quarter of young parents in the UK and two in 10 in the U.S. say their child’s toys and possessions are taking over their home—they’re now paring back. This desire is fitting given Ys’ dismissal of ownership and rising anti-consumerist attitudes (see ...

Dress To Thrill

... nightlife venues like bars and clubs as they Seize The Day and prioritize socializing during the daytime over nighttime. When they do engage in nightlife, it often turns into an epic adventure to fulfill their desire to Go Big Or Go Home. Many “go big” experiences involve a particular type of outfit or costume concept, but a theme can be applied to any usual party or night out to take it to the next level, achieving the desire for extraordinary experiences on a manageable scale and giving young adults ...

Fempowerment

... see men and women as being equals in society. They espouse feminist ideas, seeing nothing wrong with women being the primary earners in a household, agreeing with the notion that men can be stay-at-home dads, and believing that girls can play traditionally male sports. Girls and teens feel even more strongly about these points than do their counterparts. Which of the following statements, if any, do you agree with? I think it's okay if women are the primary money earners in a household | I see ...

Global Betterment Trends

... increase. The plan wasn’t based on measuring out grams and ounces, but focused on less snacking and eating native produce that the country has been growing for generations. Familiarity of food and eating at home for family dinners was encouraged, and positive results seem to be slowly showing after four years. Brazil has seen an increase in healthy retail outlets as the Brazilian consumer wants healthier snack options with authentic ingredients. Brazil has also reached its lowest meat ...

Single Inclusive

... generation, 74% say their careers are very important to them, and more than two-thirds (67%) would rather climb the corporate ladder while they’re young than start a family while they’re young. Whereas in previous eras women may have sought a mate in part to handle so-called manly tasks like home repairs, and men for “softer” domestic duties like cooking and cleaning, the division between the sexes has eroded to the point that each now prioritizes the mastering of skills traditionally associated with ...

Global Food & Beverage Trends

... real time.Bacardi Following the success of its Bombay Sapphire virtual reality experience at London Heathrow, Bacardi expanded the program to the Sydney airport in Australia. The month-long campaign let travelers sample The Ultimate Bombay and Tonic and partake in a VR fly-through of the brand’s Laverstoke Mill in the UK using Oculus Rift headwear. In addition to providing people with instructions on how to make the perfect gin and tonic at home, tip-cards also highlighted the top 10 bars ...