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Macrotrends

On The (Im)pulse

... % over the past two years. Indeed, technology’s role in facilitating the booking, excursion-planning, and peer organization inherent to impulse travel has been crucial to the rise of this style of travel among young consumers, and will become even bigger going forward. As this practice grows and evolves, brands will need to cater to this habit of impulse booking by providing curated travel recommendations so that consumers can feel assured they’ll know what to do after pulling the trigger and ...

The Joyride

... , guests can enjoy a Bavarian style lunch accompanied by live music and more beer.Tequila Train This past year, the Napa Valley Wine Train, known for its wine-tasting train journeys, launched a new food and beverage experience on Día de los Muertos: the Tequila Train. Passengers on the Tequila Train look forward to a 3-hour journey aboard a vintage railcar as it winds through beautiful wine country and enjoy a four course menu with tequila pairings provided by Casa Dragones, an independent producer ...

The Age Of Innocence

... fulfill multiple purposes when they socialize, not only having fun with their friends but also improving themselves mentally and physically. Consider how your brand can be a part of their intellectual self-improvement by providing events or thought starters to spur them on. (Imagine beer or cider cans with discussion topics or pizza boxes with talking points about the latest documentary to hit Netflix.) As the types of activities that young people engage in at night change, so too, will their style ...

Inside Out

... the first brand, Nike is the first major household brand to create a sports hijab specifically for Muslim female athletes.The Modist The Dubai and London-based e-commerce company is a new luxury style site dedicated to dressing modestly. The company also publishes a magazine, The MOD, which offers a glimpse into the lives, wardrobes and worlds of global designers and tastemakers.Modanisa Turkey’s first international shopping website, Modanisa is taking a mass approach to modest retail, Modanisa ...

Gaming The System

... % of UK Zs and 49% of U.S. Zs), falling behind only music. In addition, when asked to rank media by importance in their lives, video games rose above social media in both the U.S. and UK. In addition, a third of Zs follow gamers on social media, including about 45% of boys in both countries, which is second only to following TV and movie stars but ahead of style influencers and professional athletes, showing how devoted they are to the genre. Zs admire other gamers for their talent and skill, and ...

StoryTales

... and short stories as a way to tour several citiesThe WHAI WHAI city guide series uses narratives based on cities’ history to send people on choose-your-own-adventure-style challenges The website PhilaPlace layers personal stories with historical records to create collective virtual memories of neighborhoodsBroadcastr app lets people attach audio stories to specific locations on Google Maps’ addressesTRENDSETTERS' THOUGHTS ON STORYTELLINGStories are a primary form of social currency for me; they’re ...

Reality Bites

... the reasonably priced Samsung Gear VR to the more expensive Oculus Rift, HTC Vive, and Sony Playstation VR. While they vary in style and sophistication, their generally awkward nature is proving a hindrance to their wider adoption. Products like Google’s Daydream View, which promises to be a lighter, more comfortable option for consumers, could help solve this issue. However, making the VR experience more comfortable doesn’t solve a larger issue: young consumers like to be in control of their ...

High Society

... app offers the standard free daily horoscopes while innovating the experience of having one’s chart read by an astrologer: Sanctuary offers users one-on-one readings from a team of professional astrologers in a text-style chat format. With the purchase of a subscription, which is $19.99 monthly or $199.99 for the year, users can access one monthly live-chat astrology reading. Sanctuary also announced plans to expand into astrology-themed merch that would fit neatly into the wildly-profitable self ...

MEtail

... virtual storefronts consisting of accessories and jewelry, and receive 10-25% commission on the items sold. Style influencers who share products featured on The Fancy with their social network or blog readers earn shopping credit when others make a purchase from their referral link.StyleOwner lets users host their own boutiques on the site and their blogs. Users get a 10% cut of every sale made through their stores. - DESIGN - The Snaptee app lets users import an image, add a filter, new coloring ...

Brand Friends Forever

... spokesperson for the company’s One for One charity model. This theme of transparency resounds, with behind-the-scenes videos and abundant opportunities to partner with the brand to do good, by participating in shoe giveaways or hosting events. Mycoskie also uses TOMS as a platform for helping people find their purpose in life—to that end, he published the book Start Something That Matters—and celebrates consumers’ world-changing stories on its website. Style Your Sole parties allow customers to express ...