Data Mine Sep 19, 2018 ... find it creepy or even alarming that others can find their location on Snapchat’s map feature, they think it’s worth it to see the whereabouts of their friends. Young consumers in our qualitative research have similar sentiments about online advertisements; seeing an ad for a product that’s relevant to them, even though they know it’s appearing due to data that was culled from their browser history and online activity, better serves them than the ads they’d see if that data collection wasn’t ...
The New Social Norms Dec 18, 2017 social life friends nightlife social media ... years. Instead, it's one's friends with whom they are Side Buy Side frequently—either physically or digitally—who have the biggest impact on their purchase decisions. PURPOSEFUL SOCIALIZINGAs young adults are seeking more meaningful friendships and ways to bond, they're giving rise to Purposeful Socializing, ensuring that what they do with friends adds the greatest value to their lives. While older generations often assume that youth are carefree, particularly when partaking in nightlife ...
Let's Play! May 01, 2024 ... Cassandra's Let's Play! ReportWelcome to Cassandra's "Let's Play!" ReportWe recommend downloading the PDF or viewing the following slides in full screen mode. ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... for health reasons and enjoyment. I will go to a fancy and luxurious restaurant, bar, or food event to get a rich experience from it shared with someone.HEIDI, 24, MNYoung consumers are also willing to spend relatively large sums on food and beverages because, by nature, this category connects them with others—a factor that’s become a priority to young people in choosing any purchasing option, as they favor those that have a community component over those that don’t (see Community > ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... online to help them to narrow down the overwhelming field of options. Check out Saks’ #SaksIn6, a Vine series featuring 6-second tutorials that demonstrate how to best apply a range of beauty products.Put helpful, relevant info at their fingertips.The Gut Check reflex prevents young people from making impulsive decisions or purchases; before committing, they are compelled to quickly confirm that the item or service in question will meet their need and expectations. Rather than attempting to subvert ...
The One Dec 10, 2015 marketing relationships retail customer service love ... their relationship began, whether a consumer was introduced to it through a friend, stumbled upon it online, met it at a party, or ran into it on the street. Just as people enjoy having and telling the story of how they met their significant other, there’s value to be found in the story of how they met their favorite brand. While youth have high expectations from brands, they’re also willing to give a lot of love in return. Just as they like to boast about their romantic partner online and off ...
The Relationships & Community Perspective May 12, 2020 ... , they didn’t pay as much attention to their local community or neighbors, but their local community has significantly grown in importance and boutique brands are stealing their attention (and dollars) from larger national and global brands. Dive into this issue of Life Interrupted to learn more about these key trends, what they mean for brands today, and, most importantly, what they will mean for brands long-term. ...
ReLuxe Sep 09, 2016 luxury retail experiences shopping status symbol ... Range Rover from Uber Black. The high barrier to entry no longer exists. Such shifts were born out of necessity; the economic downturn hit while most Ys were in college or entering the job market, turning what should have been a period of income growth into one of debt accumulation. Ys have the highest levels of student loan debt in history, which has made valuing traditional luxury products not only less possible, but in turn, less culturally relevant. These financial frets are a major ...
Hands On Mar 11, 2014 retail brick-and-mortar personalization shopping ... . Though it’s true that self-service initiatives that grant shoppers absolute in-store autonomy are proliferating, this emergent countertrend is becoming an imperative scheme as retailers strive to stand out among the glut of consumer options available. Whether in the form of an in-store concierge, or online via video chat, assistance that hones in on the distinctive preferences or needs of each consumer is becoming more pervasive—and will soon be expected by critical shoppers. PERSONALIZED ...
Peer Improvement Mar 24, 2018 social life friends ... bite-size chunks, and that it’s okay if their appetite differs from that of their friends. Ultimately, self-improvement should be done for oneself, not because it’s trendy on social media or it’s what one’s friends are interested in doing. Because it is indeed trendy, brands can present their products and services as a way not just to provide utility but a way to better oneself. Even activities done for leisure can be presented as a moment of self care. Knowing that 72% of young people from the U.S ...
