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Macrotrends

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Health Hackers

... Ys are going outside the established system to customize their approaches to wellbeing based on their personal definitions of “healthy.” To previous generations, health and medical knowledge was considered too sophisticated for the layperson to understand. Gen Ys challenge that notion; as the most educated generation in history with unprecedented access to information, they are taking control of their own wellness. They often feel that the healthcare system only sees them as a number, causing ...

Culture Counseling

... selfhood than a list of adjectives or qualities. In this sense, pop culture provides a more universal vocabulary with which to explain themselves. For prior generations, the closest they could get to identifying themselves through pop culture was by personally labeling themselves (e.g., as “a Jackie or a Marilyn,” or “a Betty or a Wilma”). Quizzes, in contrast, provide today’s consumers with more precise, quantified definitions of themselves. Sharing quiz results has become a valuable form of social ...

IRL (In Real Live)

... public, IRL (In Real Live) experiences.communi-TVStreaming services have captivated young consumers in recent years, and, while they still dominate youth’s entertainment consumption time to date, the excitement for this medium is starting to wear off. Many are finding that when entertainment is delivered in this manner, the experience can feel flat, passive, and not as purposeful as it once was. They used to consider it a luxury to spend hours bingeing a show at home, but lately, they ...

Living Experiments

... Living in a variety of environments has become a key aspiration for Ys who see doing so as a critical part of their personal growth in adulthood.The world has gotten smaller and more global due to technology, and Gen Y has developed a particular passion for experiencing the exotic and diverse locales they see regularly online and in the media. Past generations generally had to wait until they were older to be able to afford to visit the various destinations on their individual bucket lists, and ...

Global Fashion & Style Trends

... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...

The Fail

... Failure takes on new meaning in Zs’ eyes; they see it not as a negative but rather as an opportunity, a chance to reset and try again. For many Gen Ys, just reading the word “failure” brings on pangs of anxiety. As children, Ys were a generation that was simply not allowed to fail. Many were given constant reassurance that they could do anything they set their minds to and were buoyed by praise from their parents, coaches, and teachers for every attempt they made, regardless of how successful ...

TasteMakers

... become inherent for young consumers to invest in quality food and drinks, even when they aren’t necessarily buying the healthiest items. They’re deliberate in striking a balance of healthy versus excessive gastronomic experiences in order to be well-rounded and relatable (see New Morals). Yet, regardless of what they’re consuming, they’re prioritizing top quality because they’re keenly aware of the ingredients they put in their bodies. Moreover, as they’ve developed a #Celebrate mentality in which ...

Z Marketing Tips

... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...