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Cease & Assist

... ) report having looked up expert product reviews when shopping online in the past year, and this is even more evident among Trendsetters in both countries (88% in the U.S. and 85% in the UK). Still, they long for more help, with about three in 10 young people in both countries saying they’d like to see more expert reviews when shopping online. Instead of having to seek out this information, brands should make it easier for consumers by providing it regularly and seamlessly in the shopping experience.It ...

Pairing Off

... Young people are looking to digital tools to connect them with romantic partners in the real world rather than online. Youth today have more opportunities to find love than did prior generations at their age. And while they may be meeting a greater number of potential romantic interests, the fact that these initial interactions are largely occurring in the digital realm is leaving them somewhat unsettled. Even though they are digital natives who perceive the notion of living without ...

Future Of Healthcare & Medicine

... care service allows them more liberty to select a doctor and an experience that works for them, and provides more transparency than most complicated healthcare insurance providers. From a doctor’s perspective, a direct primary care practice gives them more time to spend with patients, humanizing the entire process, which is a quality that youth desire in today’s tech-centric world (see Digital Wellbeing Movement). Many of these services use apps to connect with patients, which also helps them feel ...

Build Your Own Career

... , all of which spill into their professional aspirations as well (see The Path). Their slash/slash mindset leads them to crave multiple labels, hobbies, skills, and now careers; even if they’re not actively trying to leave their current role; 70% of youth and 76% of Trendsetters are always on the lookout for new job opportunities, leaving themselves open to the variety of experiences they seek. Youth today are also less interested in becoming an expert at one thing and more inclined to ...

The Optimization Generation

... reduce time and energy inefficiencies. For example, Nordstrom.com allows customers to see if items they find online are available in the store before they make a trip. Ensure an optimized shopping experience by creating an uncluttered, organized retail environment with a stress-free checkout process. - OPTIMIZING THE OFFICE - ESSENTIALISM Greg McKeown’s Essentialism: the Disciplined Pursuit of Less became an instant New York Times and Wall Street Journal bestseller in 2014 and continues to gain ...

Dual Intentions

... leave them desensitized over time. Even those out of The Dating Game are able to measure their relationships against those of their peers, due to social sharing of once private romantic gestures and evaluation quizzes like those frequently seen on BuzzFeed. LIFE LESSONS When it comes to learning about ourselves or gaining experiences, [dating] may be very useful because every person has a unique angle to see you and to observe your nature. Modern dating could also be useful in enhancing our ...

Asking Price

... are highly price and value conscious. From the perspective of Gen Y who values experiences over products, they’re considering the tradeoffs they would have to make to make a purchase, and want to see that they’re going to get maximum CPU (Cost Per Use) for the price they’re paying. Gen Zs, who are cautious about money having come of age during the Great Recession, are considering not only the purchase price that they’re paying but also the price they can later sell the item for down the line (see ...

The State Of The Sub/Urban

... London as a small experimental space where employees can guide people on products and is planning to build 30 of these small format stores in urban areas around the world. Despite the convenience of being able to shop online, young consumers still seek to shop in-person (see What's In Store) and brands are making it easier for them to do so by bringing affordable essential goods to them.As cities evolve to improve inhabitants' quality of life, brands across all categories can play a key role in ...

Brand Mentorships

... brands benefit from this emerging dynamic as well. Aside from the mass exposure such alliances provide, it lets them gain hands-on experience working with industry experts who can mentor and guide them through their business’s growth and evolution. This gives them an outlet to learn from mentors while also introducing reverse mentorship into the relationship. Just as Gens Y and Z have embraced reverse mentorship and bottom-up thinking in education and in the workplace, so too are they rewarding it in ...

Fanning Out

... their generations’ shorter attention spans and desire to multitask and socialize while consuming entertainment. These platforms are also paving the way for more progressive viewing options like virtual reality, which let fans immerse themselves in a game to an unprecedented degree, creating a choose-your-own-adventure feel that satisfies their growing demand for innovative entertainment. Thanks to these alternative viewing platforms, the best seat in the house may soon be behind a different kind of ...