Mixed Emotions Mar 20, 2018 health & wellness social life mindfulness ... more acceptable for males, who were traditionally taught to keep a poker face in place, to display and discuss emotions (see Malevolution). Rather than seeing emotions as a sign of weakness, modern youth are pushing emotional health forward as a valuable aspect of day-to-day identity and are working on ways to improve both the internal and external components of it. Internally, 63% of U.S. Trendsetters and 61% in the UK have prioritized time for themselves in the past year as part of their self ...
TasteMakers Sep 29, 2016 food & beverage luxury spending coffee dining experiences grocery shopping ... so, I find it fun to go to farmer's markets, in particular.ERIN, 26, ILYoung people’s interest in and excitement about food and beverages is so pronounced that many frequently go to food establishments just for the entertainment value, rather than for the sake of consumption. They feel that the act of browsing and discovering is as enjoyable as buying (see Fauxsumerism); 29% of young people in the U.S. and 24% in the UK say they enjoy exploring food stores/venues even if they don’t intend to buy ...
Purposeful Pop Jun 24, 2018 fashion & beauty media & entertainment activism causes and issues clothing movies music politics style TV ... new concept, it is one that has evolved and become even more elevated of late for young generations (see Pop Politics). In fact, 54% of young people say it is hard to truly understand popular culture if they are not up-to-date on politics; youth in China (65%) and India (66%) feel even more strongly about this. Particularly with the current state of the world, politics has been in the spotlight, and unfortunately it’s often for negative reasons rather than positive. This climate of discontent ...
Global Movie Trends Jun 01, 2018 ... been in the spotlight for purportedly usurping theatergoers, going to the movies is increasingly relevant to young people around the world: 63% of global youth say in the past year, going to see movies in theaters has become more popular in their country.Rather than outright dying, the film industry is kaleidoscopically evolving. Ticket sales might be weakening at the margins due to economic concerns and the proliferation of home viewing options, but movies are still an important cultural ...
Flexible Fitness Nov 30, 2020 ... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...
No New Friends Dec 09, 2017 social life friends ... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...
Find Your Place Dec 17, 2018 ... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...
Gen Z State Of Mind Jun 26, 2017 career education family gen z home money social life ... disruption. Their core values, addressed below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them. For Zs, who are growing up using their playtime for professional purposes (see ProPlay) and have unprecedented resources to participate in the gig economy and launch a business, work experience is more meaningful than education. They still prize learning and strive for ...
Global TV Trends Jun 02, 2018 ... TV trends from around the world.In today’s evolving global media landscape, TV is still an important touchpoint for young people all over the world. Young people are obsessed with TV shows, with 84% of global youth saying TV is important to their lives and 41% saying they can’t go a day without watching TV. The advent of TV streaming sites, such as Netflix and Hulu, have allowed the reach of a TV show to extend far beyond its country of origin. Global access to these online streaming platforms ...
Culture Spotlight On Australia Jun 18, 2018 ... fashion/style among women.Which of the following, if any, are true for you?Select all that apply. Men in my country have become more focused on their fashion/style in recent years | Women in my country have become more focused on their fashion/style in recent years 57% of Trendsetters in Australia shop online at least once a week.ONLINE VERSUS IN-STORE PURCHASES IN AUSTRALIAThe majority of youth in Australia (69%) prefer to shop for shoes in-store rather than online, and this is especially true ...