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Macrotrends

Innovation Marketing Tips

... society overall. These directives and examples can provide inspiration on what to prioritize, thereby making innovation less lofty or overwhelming, and setting brands up for success. - 1. Be Curious. - As young people see it, brands needs to always be questioning the status quo and open to change—even willing to make mistakes—in order to truly be innovative. In particular, they need to regularly reimagine what they offer and how they operate. As it's become harder than ever for a brand to ...

Mixed Emotions

... more acceptable for males, who were traditionally taught to keep a poker face in place, to display and discuss emotions (see Malevolution). Rather than seeing emotions as a sign of weakness, modern youth are pushing emotional health forward as a valuable aspect of day-to-day identity and are working on ways to improve both the internal and external components of it. Internally, 63% of U.S. Trendsetters and 61% in the UK have prioritized time for themselves in the past year as part of their self ...

Purposeful Pop

... new concept, it is one that has evolved and become even more elevated of late for young generations (see Pop Politics). In fact, 54% of young people say it is hard to truly understand popular culture if they are not up-to-date on politics; youth in China (65%) and India (66%) feel even more strongly about this. Particularly with the current state of the world, politics has been in the spotlight, and unfortunately it’s often for negative reasons rather than positive. This climate of discontent ...

Global Movie Trends

... been in the spotlight for purportedly usurping theatergoers, going to the movies is increasingly relevant to young people around the world: 63% of global youth say in the past year, going to see movies in theaters has become more popular in their country.Rather than outright dying, the film industry is kaleidoscopically evolving. Ticket sales might be weakening at the margins due to economic concerns and the proliferation of home viewing options, but movies are still an important cultural ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...

Gen Z State Of Mind

... disruption. Their core values, addressed below, will be at play in practically everything they do in life, meaning brands must also reflect these attributes and attitudes in creating products, services, and marketing for them. For Zs, who are growing up using their playtime for professional purposes (see ProPlay) and have unprecedented resources to participate in the gig economy and launch a business, work experience is more meaningful than education. They still prize learning and strive for ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...

Social Live

... Zs in the UK and 40% in the U.S. say they’re more comfortable socializing online than they are offline, and this jumps to 55% among UK Trendsetters, they’re often choosing the former over the latter for emotional reasons rather than purely practical ones. We’ve previously noted how youth, particularly Zs, are forming meaningful online-only relationships with people they’ve never met in-person (see eLationships), but now, many are also making their real life friendships, such as those with their ...

Global TV Trends

... TV trends from around the world.In today’s evolving global media landscape, TV is still an important touchpoint for young people all over the world. Young people are obsessed with TV shows, with 84% of global youth saying TV is important to their lives and 41% saying they can’t go a day without watching TV. The advent of TV streaming sites, such as Netflix and Hulu, have allowed the reach of a TV show to extend far beyond its country of origin. Global access to these online streaming platforms ...