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Macrotrends

On/Off

... - Many retailers have lost millions of dollars in sales due to the uptick in showrooming practices—i.e., when a shopper seeks out cheaper prices online while shopping in-store, and ultimately purchases from a different vendor. To curb this financial loss, traditional retailers are attempting to marry their physical and digital presences by implementing in-store tactics that mirror the convenience of online shopping. DISPLAY RELEVANT SOCIAL MEDIA ANALYTICS IN-STORETo leverage the strength of its 4.5 ...

Art & Activism

... Exploring how today's young adults are using various art and entertainment mediums to get their message acrossMany young adults are turning to creative forms of expression, not only as a platform for their reactions, but for larger revolution. Underrepresented groups are using creative activism as a tactic to achieve equality and essential human rights. Taking their stories from their sketchpads to the streets, these young adults are tackling important tissues such as racism, sexism, ageism ...

Tech Truths

... result.Take Baby Boomers for instance. They didn't have personal devices until well into their adulthood, causing them to regard tech as merely a nice-to-have today and to only use it sporadically. To that end, Boomers are the least likely of the four generations in this report to say they use technology for as many tasks as possible, with only four in 10 members of this cohort in the U.S. and UK doing so. By contrast, Gen Zs have never known a time when they weren't relying on digital devices, so tech is ...

Multigenerational Marketing Tips

... . Today's informed consumers are accustomed to doing their research before making a purchase; brands can ease this legwork and make consumers confident in their decision-making by demonstrating how to use their offerings. Consider creating content specifically for the purpose of teaching consumers about your product, as well as demonstrating this in-person, whether through try-before-you-buy initiatives, expert sessions with sales associates, or classes and workshops. Brands that don't have a permanent ...

Retail 2.0: Incentivized Shopping

... shopping into a game, and modern youth are likely to not only use them, but to seek them out in anticipation of the rewards they’ll gain. With this in mind, offering multi-platform touchpoints for incentives is the way to go in the future, as a singular format for incentives risks alienating core customers, not to mention that having an omnichannel incentives strategy assists consumers with their gamified approach to deals.Rakuten (formerly Ebates) is a best-in-class example of a brand that rewards ...

Retail 2.0: A.I., AR & VR

... "—first at a Chicago location, but with plans to expand to San Francisco and NYC. The coolers use facial analysis (which is different than facial recognition) to determine the demographics of the shopper and their behavior once they're in front of the cooler eyeing the merchandise. This data doesn't change the customer's experience in the moment, but will presumably be used to inform advertising and marketing decisions going forward.KFC In China, KFC is implementing a variety of A.I.-enabled ...

Data Mine

... days of data collection, consumers were less aware of the potential pitfalls of sharing personal information. Once the implications and consequences became clear, there was a shift against oversharing, but now, youth are returning to living their lives freely in the digital realm. They know that brands can collect and use their email address, geographic location, birthday, search history, and the like, but rather than trying to block them from doing so in case of a negative outcome, they just want ...