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Global Movie Trends

... Movie trends popping up around the world.Despite the bemoaning of the impending death of cinema since the dawn of the millennium, and particularly after 2017, which weathered the industry’s worst summer box office in a decade, the movie industry continues to create content that captures the imaginations and attentions of young consumers. To wit, 93% of global youth consider movies important to their life, with 59% watching movies to keep up with popular culture. While streaming services have ...

Mom Focus

... , shopping sales, downloading and clipping coupons, and choosing the cheaper option in the rare instances when they do pay full price. Moms feel a sense of accomplishment when they get a good deal—and finding the best bargain has become a brag-worthy feat. Half of the moms we surveyed tend to shop exclusively when there’s a sale, compared to a mere 7% who say they only buy items at full-price, and 55% agree that they usually opt to buy what is cheapest. Moms are increasingly relying on the Internet to ...

The Optimization Generation

... wardrobe.” - OPTIMIZED SHOPPING - CLOTHING ESSENTIALISM In an effort to help people spend less time dressing and more time impressing, new apparel brands are emerging to offer “fewer, better things” that can be worn in multiple social scenarios. Cuyana and Datura for women, Buck Mason for men, and Primary for kids are just a few of the latest. CRICKET'S CIRCLE Cricket’s Circle, a shopping site and online baby registry for new and expectant moms, aims not only to provide a selection of items to buy ...

The Joyride

... Air launched a layover program called Belgium Stop Over that allows passengers traveling to Africa, Europe, the U.S., Israel, Canada, or India with a connecting flight in Brussels Airport to spend between one to five days exploring the country. Visitors have the option to choose two Belgian cities to visit and are granted free access to several museums and cultural sites. Such programs allow people to check destinations off of their travel bucket lists without having to plan and spend for a ...

Opportunity Knocks

... finding a job for the job itself, and are more open to the locations where that may be. Additionally, as modern youth are so passionate about travel and prioritize visiting other locations, they don’t need to live in the big cities when they can visit for fun. Moving for a job opportunity also helps alleviate the need to find community, as that’s one benefit they expect to find at work (see School of [Work]Life). Three in 10 young people say that their workplace/school helps them feel a sense of ...

GPS (Global Positioning Success)

... allowing consumers who buy its chocolate bar to use the wrapper as a pass on the Sanriku Railway through May 2015. By reducing the cost of transportation, the confectionary company helped promote travel in the northern region of the country, where the train line had been previously damaged.Brands around the world are helping consumers cope with environmental issues. After a winter storm destroyed hundreds of trees in Toronto, home improvement chain Lowe’s Canada gave away 1,000 red maple trees outside ...

Show Me Love

... defines you as an individual, and what you like about yourself on your own.” Do What You Gotta Do My relationship with myself is very important. I often set aside time to be by myself, and I don’t need to be around people constantly; I can be good company to myself. I try not to be selfish. Sometimes you just need to put your own needs first.AMELIA, 18, UKMoreover, just as too much togetherness, both in real life and online, has led to a countertrend in which young people seek to spend time ...

Have Guidance, Will Travel

... their own, which can easily turn into rabbit hole after rabbit hole as they navigate the seemingly infinite amount of information online. Seeing where all of their peers are going on social media can be inspiring but it also adds to the pile of options to sift through. Faced with unending options, young travelers want ways to cut out the clutter and make a decision—or have one made for them. The pendulum is beginning to swing back as young travelers seek to take some of the hassle out of ...

POPulism

... Young audiences are increasingly eager to learn about and enhance their awareness of politics through the lens of comedy.Politics has long been considered fair game and easy fodder for comedic treatment in popular culture. Satirical political commentary, in particular, has been an ingrained part of Millennials’ cultural upbringing and news consumption since their preteen years. The Daily Show with Jon Stewart has been on the air for a venerable 15 years, and The Colbert Report began a full ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...