CASSANDRA SESSIONS: A RECAP Dec 15, 2021 ... COMES FROM COMMUNITY AND PASSION - When asked about the drive behind the decision to start their own projects, the Gen Z Visionaries agreed that they all have a strong passion for what they do and felt they could respond to the needs of a community in a unique way. From the urge to create or the desire to be there for each other, these visionaries talked about how their sense of community gave them the motivation and drive to action their plans. Their can-do attitude also made them think: what’s ...
Happy 2023! There is More to Cassandra than Meets the Eye! Jan 03, 2023 ... & Thought Leadership, and Messaging & Communication, all through the lens of knowing Trendsetting youth. - Innovation - Businesses and brands come to Cassandra for help identifying unmet needs that youth point to in the marketplace. In partnership, we discover and ideate new product and service opportunities and optimize user experiences. The Cassandra Report’s® curated and uncommon findings can be used to identify emerging needs, and custom research can help quantify and size market opportunities. We ...
SUSTAINABILITY- A MARATHON, NOT A SPRINT Nov 02, 2021 ... . - BROOKS GOES CARBON NEUTRAL - Running brand Brooks has announced their 2030 planet strategy with the belief that “running can change everything: your day, your life and even the world.” This year, Brooks launched their first carbon-neutral running shoe and created plans for a take-back program in 2022, which will help move them towards a fully circular shoe production. They even plan on “purchase high-quality carbon credits” to offset brand emissions and provide additional environmental and social ...