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Macrotrends

Game Of Life(style)

... brand, a strategy that works well with up-and-coming sports that are less mainstream and, therefore, are not yet saturated with major advertisers (see Leagues Of Their Own). Building such tangential culture around a sport can drive interest for both the lifestyle category or brand and also for the sport itself. Skater culture in the U.S. is a prime example of how a sport and lifestyle brands can grow symbiotically—in this case, the sport of skateboarding alongside music and fashion Vans ...

Numbers Game

... pose while a companion app lets them track, store, and monitor progress.Vapor Misfit announced its first touchscreen smartwatch, Vapor, at CES 2017. The new device is the company's most advanced yet, offering the typical fitness and sleep tracking functionality, coupled with optical heart rate monitoring, built-in GPS, and standalone music functionality.Wilson X Wilson Sporting Goods recently expanded its lineup of smart products with the launch of the world’s first smart football, the X ...

Culture Spotlight On China

... Chinese youth are finding new ways to display luxury, turning to street brands and gym routines.Modern youth in China have been defining their style, from fashion to beauty, with nods to Chinese heritage, hip-hop music, and the constant pursuit of artfully filtered faces. Meanwhile, young people in China continue to play a large role in luxury markets and are making their preferences known.Heritage Is Hip: History-Inspired Products Are TrendingHeritage and history have become highly valuable to ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...

Mind The Gap

... Education and What It Means for American Schools,” sociologists Thomas A. DiPrete and Claudia Buchmann observed, “Boys’ underperformance in school has more to do with society’s norms about masculinity than with anatomy, hormones, or brain structure. In fact, boys involved in extracurricular cultural activities such as music, art, drama, and foreign languages report higher levels of school engagement and get better grades than other boys. But these cultural activities are often denigrated as un-masculine ...

Gaming The System

... % of UK Zs and 49% of U.S. Zs), falling behind only music. In addition, when asked to rank media by importance in their lives, video games rose above social media in both the U.S. and UK. In addition, a third of Zs follow gamers on social media, including about 45% of boys in both countries, which is second only to following TV and movie stars but ahead of style influencers and professional athletes, showing how devoted they are to the genre. Zs admire other gamers for their talent and skill, and ...

Reality Bites

... cool to have simulation kind of games in VR, like cooking and dancing.AMARI, 20, GAUnlike VR, augmented reality is more widely accessible and requires a lower barrier to entry. Examples of augmented reality entertainment include devices like holographic televisions that are powered by AR technology and headphones that alter reality to enhance one's music listening experience, but the most commonly recognized are games like Pokémon Go, a phenomenon that lets people enjoy the experience of an ...

The Joyride

... , guests can enjoy a Bavarian style lunch accompanied by live music and more beer.Tequila Train This past year, the Napa Valley Wine Train, known for its wine-tasting train journeys, launched a new food and beverage experience on Día de los Muertos: the Tequila Train. Passengers on the Tequila Train look forward to a 3-hour journey aboard a vintage railcar as it winds through beautiful wine country and enjoy a four course menu with tequila pairings provided by Casa Dragones, an independent producer ...

Membership Drive

... enriching experiences like music lessons, zoo trips, arts & crafts classes, sports, and indoor play spaces. Participants can go to the same provider for drop-in classes up to three times a month, and parents can purchase additional credits for $5 each if they wish to sign up for more classes. PearachuteChicago-based startup Pearachute solves for the scheduling complications that often occur in families whose work and life commitments can take a turn at any moment. For $79 a month one gets ...

What's In Store

... . A decade ago, being able to shop online gave young consumers a means of self-expression that was never before available; regardless of whether one lived in Boston or Boise, London or Luton, e-commerce meant young people could tap into the trends that inspired them—from fashion to art to music—even if those trends arose from a country halfway around the world. If their local stores didn’t carry the goods they thought were cool, they could still buy whatever they wanted because online ...