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Macrotrends

Numbers Game

... pose while a companion app lets them track, store, and monitor progress.Vapor Misfit announced its first touchscreen smartwatch, Vapor, at CES 2017. The new device is the company's most advanced yet, offering the typical fitness and sleep tracking functionality, coupled with optical heart rate monitoring, built-in GPS, and standalone music functionality.Wilson X Wilson Sporting Goods recently expanded its lineup of smart products with the launch of the world’s first smart football, the X ...

Marketing Tips

... overall face shape. Guinness For the latest iteration of its Made of More campaign, Guinness released an ad called “Intolerant Champion,” which tells the story of John Hammond, who helped break down down barriers of racial prejudice in the music industry in the 1930s. He was responsible for discovering legendary Black musicians at a time when Black and White musicians rarely played together and many venues only permitted White audiences. The spot is part of a series that features ordinary people ...

The Fail

... interpret a misstep as a message that it’s just time to try once again as they work toward mastering the situation. Consider the number of well-known Zs who have flamed out spectacularly, only to embrace their colorful past and even spin it to their advantage. Demi Lovato was open and honest about her personal trials with her fans, and they love her all the more for acknowledging her failures and for having the courage to make a comeback. They evangelize Katy Perry for persisting in the music business ...

BMS Takeaways

... touchpoint that connects people. Consider ways in which you can highlight health and wellness as a social unifier and link it to other spheres of pop culture. Throughout May, health food chain Sweetgreen offered a specialty salad called Beets Don’t Kale My Vibe, a direct reference to one of Kendrick Lamar’s hit songs. The musician is the headliner of the brand’s annual music and healthy food festival, further positioning wellness as part of pop culture. - REWARD HEALTHY HABITS - While practicing healthy ...

High Society

... fully-fleshed out experience from the hotel’s in-house astrologer that is tailored to their birth chart.SpotifyJust in time for January’s total lunar eclipse, Spotify released 12 “Cosmic Playlists” that are curated for every zodiac sign by guest astrologer Chani Nicholas. Each playlist, which users can access via Spotify’s Pop Culture hub, contains 25 songs—as well as corresponding horoscopes for that sign—that provide the intended user with music that aligns with their immediate cosmic ...

Gaming The System

... % of UK Zs and 49% of U.S. Zs), falling behind only music. In addition, when asked to rank media by importance in their lives, video games rose above social media in both the U.S. and UK. In addition, a third of Zs follow gamers on social media, including about 45% of boys in both countries, which is second only to following TV and movie stars but ahead of style influencers and professional athletes, showing how devoted they are to the genre. Zs admire other gamers for their talent and skill, and ...

Mind The Gap

... Education and What It Means for American Schools,” sociologists Thomas A. DiPrete and Claudia Buchmann observed, “Boys’ underperformance in school has more to do with society’s norms about masculinity than with anatomy, hormones, or brain structure. In fact, boys involved in extracurricular cultural activities such as music, art, drama, and foreign languages report higher levels of school engagement and get better grades than other boys. But these cultural activities are often denigrated as un-masculine ...

Reality Bites

... cool to have simulation kind of games in VR, like cooking and dancing.AMARI, 20, GAUnlike VR, augmented reality is more widely accessible and requires a lower barrier to entry. Examples of augmented reality entertainment include devices like holographic televisions that are powered by AR technology and headphones that alter reality to enhance one's music listening experience, but the most commonly recognized are games like Pokémon Go, a phenomenon that lets people enjoy the experience of an ...

Z DNA

... parents watch many of the same TV shows and movies, listen to the same music, play the same games, use the same devices, and sport the same brands. They feel comfortable in an adult world because they can relate to older generations so easily. This feeling is also compounded by the rise in multigenerational households. Zs have a unique upbringing in that it’s not uncommon for their older Y siblings to have moved back home and for them to live under the same roof as their grandparents—1 in 10 children ...

StoryTales

... the plot of a forthcoming novel through players’ in-game actions.With podcasts and apps, young people can carry stories with them much in the same way they carry music. Harnessing phones’ GPS and Google maps, LOCATION-BASED STORYTELLING has emerged as a way to give tourists and sightseers an immersive interactive experience. As stories assume mobility, story-based radio shows have surged in popularity among trendsetters, most notably This American Life, RadioLab, and The Moth, though others ...