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Peace Of Mind: The Guide To Gen Z Burnout

... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...

Social Live

... Zs in the UK and 40% in the U.S. say they’re more comfortable socializing online than they are offline, and this jumps to 55% among UK Trendsetters, they’re often choosing the former over the latter for emotional reasons rather than purely practical ones. We’ve previously noted how youth, particularly Zs, are forming meaningful online-only relationships with people they’ve never met in-person (see eLationships), but now, many are also making their real life friendships, such as those with their ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...

Exertainment

... boredom (see Overboredom) by ensuring it is interactive. While workout videos have long existed, nowadays, working out is emerging as the ultimate form of live entertainment. In fact, wellness brand Well + Good even dubs stadium-sized workout tours the new rock shows, as young people gravitate towards such concert-like experiences, where fitness instructors, who are the new celebrities, perform. For instance, Australia-based Instagram sensation Kayla Itsines hosted a Sweat Tour in 2016 that drew ...

Job Search Party

... friends on their feeds, they’re also being directly referred for jobs by their friends; 32% of employed Trendsetters have recommended a close friend for a job at their company. Even if their connections don’t have open positions within their own company, friends are still sharing job posts with one another as they feel a desire to help their friends navigate adulthood (see Friends With Benefits). As they’re searching for new opportunities for themselves, they share posts they see that are better ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Over Stimulation

... that’s where the growth activities are." We've already seen this come to pass, as brands fight for consumers' limited time and attention. Indeed, one in three youth in the U.S. and UK, as well as four in 10 Trendsetters in both countries, feel overwhelmed by the number of advertisements/commercials they see on a daily basis. In 2007, a study found that the average consumer sees 5,000 ads a day, a number that has surely increased with the launch of social media platforms.ATTENTION MERCHANT ...

The Cassandra 2023 OutLOOK

... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...

Consumed Global

... Retail and shopping trends from around the worldCouriers in Russia Serve As Sales Associates & Stylists Russia’s vast size makes it a challenging place to deliver packages. On top of this, the country’s postal service is considered extremely unreliable, creating a high barrier for entry into the e-commerce space. To overcome these obstacles, numerous online retailers in Russia, including Lamoda.ru, Ozon.ru, and Wildberries.ru, are employing couriers who are also trained as sales associates ...

Accelerated Adulthood

... been injected back into the economy (see Robot Relations). Zs are also coming of age during an interesting dichotomy of connectedness and disconnectedness. The world has never felt so close in terms of digital connectedness; it’s simple to find out what’s going on across the globe. For Zs, it’s even cool to be aware of news and events; 67% of U.S. Trendsetters and 61% in the UK say the coolest people their age are informed about what’s going on in the world, which is significantly higher than the ...