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Culture Spotlight On Australia

... fashion/style among women.Which of the following, if any, are true for you?Select all that apply. Men in my country have become more focused on their fashion/style in recent years | Women in my country have become more focused on their fashion/style in recent years 57% of Trendsetters in Australia shop online at least once a week.ONLINE VERSUS IN-STORE PURCHASES IN AUSTRALIAThe majority of youth in Australia (69%) prefer to shop for shoes in-store rather than online, and this is especially true ...

Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

The Young & The Restless

... Modern lifestyles and circumstances are preventing Gen Zs from getting adequate sleep, inciting stress and creating an opportunity for brands to offer solutions.Getting sufficient sleep is particularly problematic for Gen Zs, as they’re growing up with a multitude of distractions online and off, and they have constant stresses on their minds, many of which didn’t affect past generations of youth. Along with typical concerns of adolescence, such as popularity, discovering one’s self, and ...

Job Search Party

... friends on their feeds, they’re also being directly referred for jobs by their friends; 32% of employed Trendsetters have recommended a close friend for a job at their company. Even if their connections don’t have open positions within their own company, friends are still sharing job posts with one another as they feel a desire to help their friends navigate adulthood (see Friends With Benefits). As they’re searching for new opportunities for themselves, they share posts they see that are better ...

Exertainment

... boredom (see Overboredom) by ensuring it is interactive. While workout videos have long existed, nowadays, working out is emerging as the ultimate form of live entertainment. In fact, wellness brand Well + Good even dubs stadium-sized workout tours the new rock shows, as young people gravitate towards such concert-like experiences, where fitness instructors, who are the new celebrities, perform. For instance, Australia-based Instagram sensation Kayla Itsines hosted a Sweat Tour in 2016 that drew ...

Hands On

... pick up online orders, and have special purchases, like flowers, gift-wrapped.Target’s Beauty Concierge program installs brand agnostic beauty professionals in stores, to provide shoppers with unbiased, personalized information regarding beauty product selection. Reps are currently stationed in nearly 300 Target stores across the US.M by Naja is an online lingerie gifting service that helps less-than-clued-in men shop for their wives and girlfriends. All transactions begin with a personalized ...

Flexible Fitness

... How young adults are embracing inclusive & connected exercise in 2020.As gyms and small studios within the $828 billion physical activity market struggled to reinvent their offerings at the start of the Covid-19 pandemic, this sudden and severe industry interruption created space for young consumers to take their physical health into their own hands. With their newfound fitness freedom, young adults are adopting a hybrid approach to exercise that blends both online and offline touchpoints ...

Peace Of Mind: The Guide To Gen Z Burnout

... . When it comes to school, Zs live in a state of fear that they might fall victim to a school shooting. And when it comes to religion, exposé journalism and documentaries about church abuses have made young people jaded by organized religion. This inability to rely on traditional social support systems has made Zs a generation of doers who are inclined to demonstrate both online and IRL in order to fight for their futures. But they can only do so much without the backing of adult leaders, and this ...

Accelerated Adulthood

... been injected back into the economy (see Robot Relations). Zs are also coming of age during an interesting dichotomy of connectedness and disconnectedness. The world has never felt so close in terms of digital connectedness; it’s simple to find out what’s going on across the globe. For Zs, it’s even cool to be aware of news and events; 67% of U.S. Trendsetters and 61% in the UK say the coolest people their age are informed about what’s going on in the world, which is significantly higher than the ...

All The Feels

... grew up desiring such change, Zs have grown up expecting it to be a given. This expectation has engendered empathy in their ranks, which lends itself to support for global, social, and political causes. As a generation, Zs are very aware of the issues facing the world today; by empathizing with others, they see themselves as having a responsibility to help. Zs differ from Boomers, who strove to “keep up with the Joneses” and coveted their neighbor's’ possessions; Xers who prioritized climbing the ...