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Macrotrends

Gen Z Marketing Tips

... right to their door, depending on the amount of forms filled out.   - 4. Be emotional - Given Zs' global exposure and inclusive nature, they're highly compassionate towards others (see All The Feels). Kindness and empathy are core to their identity, and brands that reflect these ideas and further promote them in society will forge an emotional connection with Zs and help them place respect and trust in the brand. 3 Musketeers 3 Musketeers catered to Zs' empathetic nature by including a ...

The Democratization Of Sports

... or live-streaming via Facebook, YouTube, Twitter, and the like. We are also noting the emergence of fan-driven sports platforms. Rapidly growing 12up offers fans an outlet to share their voice and join the global conversation around sports. Anyone is welcome to contribute content ranging from commentary about their team to lists of top moments or players to discussions of the culture around sports. Fans are responding in droves, with the site growing to 6 million users in the three months ...

(Pas)Sport

... insider somewhere, even if they’re an outsider. Sporting events provide a welcoming activity, one that is especially appreciated by the growing number of young solo travelers (see Soloists) because they can make connections with locals. Moreover, as business has become increasingly global, young employees are often traveling by themselves to different destinations wanting something interesting to do, and sporting events cater to this. Moreover, as sports venues increasingly feature local food and ...

Video Game Time

... driving the growth of eSports. Mirroring their digital first lifestyles, providing an all-inclusive opportunity for players, and reflecting their global outlook, eSports is the competition built by and for modern youth, reflecting their generational values.eSports has been on the rise in recent years and is going mainstream, projected to top $1 billion in worldwide revenue by 2018 thanks to hundreds of millions of viewers. While that figure falls short of traditional sports leagues, such as the $13 ...

Leagues Of Their Own

... Young generations are giving rise to nontraditional sports, broadening the industry and creating more entry points for engagement.Generations Y and Z are sparking a shift in the world of sports, widening the industry to encompass a larger array of games across more passion points and physical abilities. While older generations certainly had a range of sports to choose from, Ys’ and Zs’ generational characteristics, including their global-connectedness, open-mindedness, and digital-first outlook ...

Numbers Game

... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...

Carrying The Torch

... cheer along with family and friends.DANIEL, 16, UKThe global scope also widens the appeal of the Olympics. When explaining why they care, one 28-year-old male told us in our focus group, “The gravity of it is heightened by the world stage.” This world stage attracts young people in their quest to become global citizens; two-thirds of U.S. and UK youth and more than eight in 10 Trendsetters in both countries think watching the Olympics helps people have a broader world view, and more than half ...

Fair Game

... Rugby Football League has just under 17% females on its governing board, the British Curling board has 25% women, and the board for England Squash and Racketball has zero females. Globally, it took the International Olympic Committee 13 years to hit its goal of having females in 20% of leadership positions (females comprised 22% for Rio 2016).Women should totally be in leadership roles. There are women that are 100% dedicated to sports and deserve to show their expertise. Women are often ...

Marketing Tips

... together more than they divide them. As young consumers turn to brands to foster a sense of community, brands across all categories can leverage sports to achieve this goal.  Harbin Beer Last year, Harbin Beer launched a “Happiness Without Borders” campaign that promoted global connectedness by organizing team sports between China and five of the countries that it shares borders with, including Vietnam, Russia, and Mongolia. The company hosted events such as kayaking, soccer, and ping pong that ...

Reality Bites

... everything from 3D- and 4D-viewing to augmented reality. The most buzzed about medium of late is virtual reality, an old concept that’s seeing a renaissance across consumer categories, with companies using it to do everything from enhance in-store retail experiences to address global and social issues while garnering Super Bowl-sized audiences in the process. But while VR is garnering much attention in the media, in its current iteration, it remains more of a marketing fad than the next big thing in ...