BASKETBALL GAME CHANGERS Mar 21, 2023 ... March Madness Slam dunks March Madness is in full swing, college basketball fans across TikTok are fired up over every aspect of the tournament. From fair pay for student-athletes, to how quickly all advertising inventory sold out for the NCAA Division I Women’s Basketball Championship, and then there’s Caitlin Clark taking women's basketball by storm - all racking up over 20M views on videos. With 20% of Gen Z agreeing that creating lifelong fandoms for their school is one of the biggest ...
PLEASE DON’T STOP THE MUSIC Jun 29, 2022 ... activation, Anheuser-Busch InBev is giving out POAPs – or “Proof of Attendance Protocol” NFTs – to tout its Bud Light Seltzer brand at Governor’s Ball, Lollapalooza, and Stagecoach. - VEGAN BRANDS - Music festivals are a no-brainer for food brands. Thousands upon thousands of hungry fans, most of whom are young consumers, with disposable income and who are, as we reported in our food and beverage report, eager for interesting culinary experiences. Just Egg, a plant-based egg startup, handed out more ...
GRAMMYS RECAP 2023 Feb 06, 2023 ... Making musical historyThe 65th Annual Grammy Awards ceremony took place last night where a slew of A-listers were in the house, and the likes of a somber “Ben Affleck” quickly became a trending topic during the telecast while accompanying his wife, Jennifer Lopez. While the awards have been criticized over the years for their tendency to discount traditionally underrepresented communities, this year's awards took some positive steps forward by breaking down barriers, where some of music's ...