191 results for '"clothing"'
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POP Landscape

... culture as a culmination of the twenty something generations’ most valued cultural topics and figures. JACCI, 26Pop culture means anything that is trending now, including style, music, and celebrities that become influential in the behaviors, interests, and tastes of the masses. ARIEL, 28Every aspect of my life is influenced by pop culture, unfortunately. My clothing, my music, my apartment, and my hobbies are all a result of what’s around me and what inspires me and affects me. ASHLEY, 30MULTI‘POP ...

Gen Z Brands and Marketing

... participated in a brand-sponsored contest to create an ad 63% OF Zs PREFER ADS WITH REAL PEOPLE OVER ADS WITH CELEBRITIES. Thoughts on Branded Content I really like the skate videos that clothing brands like Supreme, Stussy, and The Hundreds post. I often watch those videos and photos, and I think it’s really cool. It really helps consumers see the product in a different way and get us to think about the product more. JASON, 15, NYI find it to be quite refreshing because it shows that these ...

BMS Body

... following, if any, motivate you to exercise?Those who ever exercise Being healthy | Looking good | Feeling good | Reducing stress | Increasing my energy | Improving my mood | Improving my self-esteem | Having 'me time' | To help me sleep | Offsetting my unhealthy behaviors | Feeling like I am supposed to | Enjoying a social activity | Getting new workout gear/clothing | Having cool experiences | Being better able to do my job | Using new equipment 29% OF Ys WHO TRACK THEIR ...

Gen Z Zscape

... Members of Gen Z are optimistic about the future. They take time to play and have fun as kids, but they are also pragmatic in valuing smarts and skills.Zs' Obsessions Please tell us three things that you are currently obsessed with. Games/Video games/ Online gaming/ Gaming apps/Gaming systems | Electronics (computer, laptop, etc) | Toys | Clothing/Hats/Shoes | Social media sites/Apps | Movies & television/TV networks | Food + beverages | Music/Musical instruments | Books and reading ...

Digital Brands

... someone else about it. ZACHARY, 25Avoid over the top, trashy, infomercial-looking ads, like the typical weight-loss ones. I feel like I might get a virus by clicking on the ad. Keeping ads classy, hip, and intriguing is key. I think women my age would love an ad that simply showcases a beautiful piece of clothing. SOPHIE, 21Anything that's bright and interactive draws me in. If I worked in social media at my favorite brand, I would do lots of giveaways and contests to get people to interact with both ...

Gender Story

... beliefs | Career | Assets Weight and clothing are the attributes young people tend to judge others on the most. Men are more likely to pay attention to a woman’s hair than her wardrobe, while women are most likely to notice a man’s height. Which of the following do you pay the most attention to when judging the appearance of someone of the SAME gender? Select 2.Judge other people of the same gender on physical appearance Weight | Clothes | Height | Hair | Teeth | Shoes | Skin | Nails Which of ...

Consumed Consumer

... . Would you rather...? Pay full price to own an item | Pay the same price to access the item when you need it 28% of young consumers have borrowed something from a friend instead of buying it 18% have used clothing rental or car sharing programs THOUGHTS ON NOWNERSHIP The concept of owning does not seem necessary anymore because there are so many better alternatives to owning things nowadays. You don’t need to be an owner of something to have access to something. NATALIE, 18Tangibility is just one ...

Digital Life

... advertising becoming more and more personalized, thanks to Websense and Google. I like seeing more personalized advertising, but it seems like there’s a learning curve involved: I want to see new things in ads, not just what I have already seen. DAVID, 32People are using Twitter to comment on TV programs and Fantasy Football. Being fit and healthy is popular, so people are posting pictures of themselves in sports clothing. People have started using the Vine app again. Instagram is really catching ...

Daily

Celebrating Fatherhood

... Heartwarming Father’s Day Campaigns from Top BrandsOn Sunday, many will celebrate Father’s Day, a special occasion that allows us to honor the incredible father-figures who play pivotal roles in our lives. Brands worldwide seize this opportunity to create heartwarming campaigns that celebrate fatherhood, love, and care. Today, we’ll explore the creative Father’s Day campaigns we noticed this year: - WILDFANG - WILDFANG is more than a clothing brand; it’s a movement. The company was created from ...