487 results for '"friends"'
Filter by:

Macrotrends

(Ana)logging Off

... and curate a collection, rather than having simply clicked to access digital content, and therefore, it feels more special. Young people in focus groups noted that it’s a point of pride to have analog media and display it. Consider how it’s not very share-worthy to post a photo of one’s digital music or ebook library on social media, but with physical entertainment, youth can artfully arrange and show off these items to their friends and followers. Moreover, it says a lot about youth’s investment ...

Single Inclusive

... “frouples” (i.e., best friends who act like a couple) provide enough companionship, emotional support, and intellectual stimulation that the lack of a domestic partner or spouse does not leave modern solos unfulfilled. (So secure are they in their close friendships, in fact, that 34% even say they’d consider co-parenting with a friend or someone who is not a romantic partner.) Moreover, recent developments in the dating space, like Tinder, make it easy and fun to meet interesting new people —and to ...

Universal Invite

... them to transcend language and cultural barriers, GYs are drawn to media and marketing that feature universally resonant themes and ideas. Communications that make an effort to include everyone in the conversation—whether through a shared interest, common mindset, or cross-cultural message—appeal to Ys, who are seeking to connect with global peers the same way they do with their local friends and neighbors: namely, through the content they consume and share. Marketers should aim to feature ...

Social (TV) Network

... networks as entertainment hubs that deliver content that’s just as worthwhile as that consumed via traditional mediums, but with greater convenience and ease of sharing. Moreover, to many, social media is the most relevant type of entertainment platform because they're personal spaces where they interact with their friends, and the content they consume there is largely based on the network they’ve curated. Their social feeds provide a benefit with which other entertainment platforms can’t complete ...

Variety Show

... help of his father, Dre begins to try to create a sense of ethnic identity for the members of his family that will allow them to honor their background while preparing them to embrace the future.Dope Dubbed by VH1 as “the perfect film for our current culture war,” Dope tells the story of high-school senior Malcolm and his friends Jib and Diggy as they bond over '90s hip-hop culture, their studies, and playing music in their own punk band.Empire Fox's Empire—an award-winning series ...

GPS (Global Positioning Success)

... traditional family unit has gotten smaller as Ys are delaying marriage and having fewer kids, if any. Brands need to display this new reality in their marketing in order to be relevant among GYs who are forging their own path in adulthood. In anticipation of International Women’s Day, Baileys created a female-targeted campaign in China that encouraged women to celebrate their best friends. The concept was conceived around the notion that because of China’s one-child policy, having female friends is the ...

Re-New

... movies. A growing number of independent theaters focus on screening popular films from the past, such as Metrograph in Manhattan and The New Parkway Theater in San Francisco, giving youth a social opportunity to become more immersed in past titles. Likewise, this past October, IMAX and Warner Brothers screened all eight Harry Potter films for a week in select theaters to encourage fans to revisit the beloved old works.I have rewatched content quite a lot. I've rewatched Friends, Prison Break ...

Creating For The Creators

... . Consider the growing number of young people who are staging photos of themselves and friends with famous artwork at museums, adding their own layer and flair to the final image that they then share. Today, media rarely goes untouched after it hits the masses; even paintings are no longer static, “final” pieces of content. Young people want to be a part of the story, and there’s a growing repository of auxiliary content built by amateurs, fans, and other creators who want to deeply explore that original ...

The Protest Selfie

... by posting powerful selfies in which they’re holding handwritten messages about what they want from their country, all banded together via the #notamartyr hashtag.In protest of the government’s immigration bill that proposed a healthcare levy that would require at least £200 per year for international students and would grant landlords greater power to check visas, students and staff at the University of Sheffield in the UK took selfies with friends of different nationalities, along with a brief ...

What's In Store

... when you just want to browse. They also demo everything and let you try everything, so it feels more like a fun activity than a shopping experience. For Lululemon, I like the layout of the store—it’s always spacious and the merchandise is displayed in a way that makes it comfortable to shop. I never feel like I want to rush out of there.HILARY, 34, PAI don't like shopping in the buying sense, but it’s nice to meet with friends and explore places like Camden Market and markets in general. We ...