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Macrotrends

Parenting In Partnership

... (Professional Aunts No Kids) is providing parents with a built in resource for help in childrearing (see No Kid[ding]). About a third of Ys have chosen to forgo or put off having children, yet they often still wish to contribute to kids’ lives in a less formal, demanding capacity. They relish spending time with nieces and nephews, as well as friends’ kids--and they’re also very willing to spend money on the youngsters in their lives. Because they don’t have the same regular demands parents do, making a ...

Robot Relations

... , and perform “tricks.” To add to the fun, the characters come with accessories, such as a xylophone to compose music and LEGO attachments to customize the robots.Jarvis Named after Iron Man’s fictional A.I. machine, Jarvis is Mark Zuckerberg’s new in-home A.I. program. Giving Siri a run for her money, Zuckerberg’s iteration of the digital personal assistant completes the basic tasks of a smart home robot, such as playing music and turning off the lights, but it also goes further ...

Gender Worldwide

... government-owned bank will be set up to lend money to individual women, women-run businesses, and groups that support women. Plans for the women’s bank include a gradual rollout of branches over time. The first six branches will open this October, followed by 19 more by March 2014, and a projected 100 branches by 2019. SAUDI ARABIA: IKEA'S SEXIST MISSTEP Ikea came under fire last year for removing all adult women from an existing catalog prior to releasing it in Saudi Arabia. Some images that featured ...

Fempowerment

... see men and women as being equals in society. They espouse feminist ideas, seeing nothing wrong with women being the primary earners in a household, agreeing with the notion that men can be stay-at-home dads, and believing that girls can play traditionally male sports. Girls and teens feel even more strongly about these points than do their counterparts. Which of the following statements, if any, do you agree with? I think it's okay if women are the primary money earners in a household | I see ...

Set In (E)motion: The Guide to Gen Y Burnout

... , this cohort leans heavily into wellness when mitigating their burnout across all areas. For Ys, who have evolved the concept of wellness into a global industry—that, as of last year, was worth $4.2 trillion—through the vehicle of self-care. But while self-care sounds like a gentle, fluid notion, make no mistake: the term encompasses both products and strategies that Ys invest in and practice. Ys spend their time, money, and energy on products and services in the beauty and grooming ...

Brand Mentorships

... the quality and longevity of these lower-priced lines often aren’t up to snuff, causing such partnerships to negatively impact the impression of the brands involved. Now that they have the ability to access myriad platforms that tap into the circular economy, they want to invest in pieces they can resell when they no longer want them (see weCommerce). This is compounded by the fact that they’re focused on optimizing their lives, leaving them less willing to spend money on trendy pieces that ...

DIY Therapy

... . To them, therapy is not a sign of weakness, but rather, an important means for managing one’s health that’s as enjoyable as it is valuable. Indeed, this generation considers it smart to invest their time, money, and energy in therapy in order to improve their emotional state and that of those around them. Not only are they more willing than previous generations to discuss their progress in therapy socially, but they’re also apt to seek it out in new and inventive ways in their everyday lives as ...

Show Me Love

... , increased focus on oneself isn’t a display of youthful narcissism, but rather a desire to become more self-confident and love themselves as they would a partner. They recognize that self-admiration is essential for everyone, regardless of whether they have a romantic companion, as 78% of global youth believe you can’t love someone else if you don’t love yourself. Given the time and money they are now willing to spend on their relationship with themselves, brands stand to benefit by celebrating this ...

The Community Well

... time, money, and savvy to enjoy a life of self-improvement. Brands can tap into this mindset by acknowledging and rewarding young consumers for their health and wellness efforts. Previous generations who took part in wellness activities during young adulthood were less likely to talk about it than Ys. It was generally considered embarrassing to admit you were on a diet, and people didn’t have the technology to tell their entire social circle how many miles they ran. But today, wellness has become ...

The Parent Trap

... , it’s easy to fall into The Parent Trap, in which one feels pressure to keep up with the latest techniques, research, and items in order to be a good mom or dad. Consuming the abundance of tips and tools takes significant time and money, and often causes frustration since it’s hard to know what’s actually important in raising kids. Of late, a growing number of young parents have incited a backlash; they refuse to be bogged down or participate in the culture of overconsumption. Many are beginning to ...