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Macrotrends

The Real Story

... the stage for current cultural trends. Audacity by Melanie CrowderThis biography of women’s rights activist Clara Lemlich shares the story of a Russian immigrant working in the U.S. whose passion for equal rights led to the largest strike among women workers in American history.I'll Meet You There by Heather DemitriosThis novel shares the gritty story of two teens who meet while working at a small-town motel. The author doesn’t sugarcoat the characters’ struggles; one is straining to survive as ...

eLationships

... pretty young women with healthy appetites, but the rise of the oddball phenomenon has been largely attributed to the country’s rise of one-person households and the subsequent need for domestic companionship; with these broadcasts, singles no longer have to eat dinner alone. Similarly, the meteoric rise of gaming spectatorship, through platforms like Twitch and competitions like the eSports circuit, allows people to not only watch their favorite gaming personalities play in real-time but also to ...

Users Anonymous

... users can privately or, if they so choose, publicly respond to a post; however, no one has a user profile. The platform has been seeing rapid growth, particularly among young women (70% of Whisper users are women, with more than half of those under 25), and has a valuation of $76 million.Inspired by the tradition of atonement practiced by Jews during Yom Kippur, ESCAPEGOAT is a novelty website where users anonymously upload 120-character confessions onto a cartoon goat that’s then pushed off a cliff ...

Flair and Balanced

... understand each other's perspectives. Users can even send images and video chat to help humanize their thoughts to the other side. - NEWS UPSTARTS TO WATCH - Female-focused newsletter Lenny, introduced in September 2015 by Lena Dunham and Girls showrunner Jenni Konner, has carried headline-grabbing interviews with and columns from women in power, such as a Q&A with Hillary Clinton and Jennifer Lawrence's recent essay on Hollywood paying female stars less than their male counterparts ...

Seize The Day

... their weekends, and part of the appeal is saving the nights for themselves and gearing up to be productive the next day. Rather than preying on their sense of “FOMO” or guilt over staying in, portray nights in as practical and restorative after a day out.DAY OVER NIGHTUK youth, even more so than U.S. youth, agree that daytime is the new nighttime and 53% of U.S. youth and half of those in the UK say they’d prefer to go out with friends during the day. Women are significantly more likely than men to ...

The Young & The Restless

... related issues affect teens and young women (especially those in the U.S.) the most. To solve this problem, 30% of young people in the U.S. and 22% of those in the UK  are making an effort to get more sleep, and more than half of Trendsetters in both countries are striving for this. Which of the following, if any, are true for you?Please select all that apply. Not getting enough sleep causes me stress | I'm making an effort to get more sleep Not getting enough sleep causes me stress ...

Relationship Goals

... and seeks traditional career advancement. Whereas in previous generations, a woman was more likely to marry into a man’s financial situation, that’s less likely to be the case today. Not only are women increasingly more professionally accomplished and less reliant on a man’s income, but many also seek to remain financially independent even when they’re in a committed relationship (see Money Talks). This means both parties need to be able to contribute to the lifestyle they’ve agreed upon ...

Carrying The Torch

... Olympians for their incredible achievements in sports. For the majority of young people in the U.S. and UK, especially Ys, Olympic athletes are thought of as heroes, with nearly three-quarters of Trendsetters describing Olympians this way. Moreover, the majority of young adults and nearly two-thirds of Trendsetters respect Olympic athletes even more so than they respect professional athletes. In the U.S., young men are significantly more likely than young women to have a higher level of respect for ...

Social By Design

... secure a nanny who will take care of children from each participating household.  An Airbnb for high-end dresses and accessories, Style Lend is aiming to be the go-to platform for sharing coveted items sitting in women’s closets. The peer-to-peer marketplace allows women to borrow items at a tenth of the retail price while, at the same time, allowing them to monetize their dresses and accessories by lending them out without having to sell them.Sunshine crowdsources users ...

Marketing Tips For Engaging Modern Parents

... , too, and for brands to show that the ups of parenthood outweigh the downs. The love between parents and children is a universal touchpoint to connect with moms and dads across the globe—even across language barriers—to forge an emotional connection. Pandora To highlight “The Unique Connection” between mother and children, jewelry brand Pandora blindfolded kids and asked them to identify their mom from a group of six women via touch. Each child was able to find their mother in the mix ...