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Macrotrends

Future Of Fashion & Retail

... future of Walmart’s omnichannel experience. APP-Y SHOPPINGIncreasingly, innovative brands are looking to design community-based solutions that offer their consumers the social connection they crave as they navigate their digital existence. This notion isn’t just born out of the goodness of brands’ hearts, but rather is a strategy to support the existing online commerce that is happening with the help of social feedback. App-assisted shopping has taken off significantly with the widespread ...

Dollars For Change

... powerful to donate directly to an organization than to contribute to a cause by purchasing an item; 61% of youth in the U.S. and 52% in the UK say they would rather a non-profit help a cause with a donation they make than a brand donate to a cause with proceeds from a purchase they’ve made. This preference is consistent with young people’s de-emphasis on consumption as of late (see Buy Not), and focus group respondents specifically expressed that they don’t need to get something in return for giving ...

The 3Rs

... simplifying the first steps. Navigable white papers and links to comprehensive sources of information encourage young consumers to increase their knowledge of causes and issues. Toolkits that provide rally signs, protest slogan stencils, stickers, badges, and pocket-sized stats offer prefab options for taking a stand and making a statement. Likewise, cause-related sites that provide one-click access to local leaders and step-by-step “action guides” provide invaluable guidance and motivation for this ...

The Binge Method

... Young people, in a desire to enjoy the glut of pop culture content available to them, are strategizing their consumption habits. The rapid rise of subscription media services, like Netflix, Hulu Plus, Next Issue, Oyster, and Spotify, has granted sudden access to a vast library of new and old media content. The unprecedented wealth of movies, TV series, magazine back issues, albums, and ebooks now available at the click of a button can prove overwhelming to subscribers; in fact, we noted not too ...

Culture Spotlight On Spain

... ) attitudes. Many people still have a very old traditional way of thinking. For example, many middle aged women in Spain don’t work; they just take care of the cooking, cleaning, and laundry tasks. However, recently, the feminist movement here in Spain has been huge. This past March, there were many marches and protests all over the country for female rights in all roles of the society. Spain is a very traditional country for the moment, but we are getting there step by step.MATEO, 27, MADRID ...

Asking Price

... undersold, young shoppers won’t buy if they aren’t certain they’re getting the best price possible on an item, forcing many retailers to compete based on providing the deepest price cuts. The result is a race to the bottom that doesn’t feel like a win for brands. For consumers, limited time deals seem like a reward in the immediacy, however the high doesn’t last long and doesn’t guarantee satisfaction, much less drive long-term brand loyalty. On the other hand, not offering deals isn’t necessarily ...

Over Stimulation

... youths’ endless to-do lists. The constant stimulation—even during "downtime"—means that modern youth don't get any time to let their minds rest and recharge. To wit, six in 10 U.S. youth and seven in 10 UK youth say it’s difficult to have downtime. This is compounded by the fact that Ys and Zs have a tendency to avoid boredom at any cost, even pursuing more stimulation to keep the quiet space at bay. It becomes a vicious cycle: youth are bombarded with stimuli, which makes it difficult ...

Culture Spotlight On Nigeria

... are the norm. Piracy is rampant in the country as legitimate music stores are rare and streaming services haven't truly caught on yet (Apple Music offers streaming in Nigeria, but the service is filled with problems due to the nation's currency crises). As a result, consumers tend to buy pirated CDs on the street and some artists even pay to appear on these copies in order to get exposure, as reported by The New York Times. Through this system, music tends to spread person-to-person in ...

The Comment Box

... standard comment section that sits below the last word of a piece, annotations allow users to highlight the exact sentence, quote, or paragraph they want to address. This model is designed to encourage more precise engagement with the text at hand, and more thoughtful interactions between commenters. SEPARATE AND EQUAL In attempt to elevate the conversation that takes place (or, more likely, doesn’t take place) in seemingly endless comment threads, some media outlets are isolating the comments from the ...