Numbers Game Mar 20, 2017 technology quantified self sports ... Driver smart golf club, which features an embedded sensor that pairs with an app to help the player improve their swing and track their distance.Lumo Run The Lumo Run is a new smart tracker that analyzes a runner’s form and offers personalized coaching to help them exceed their fitness goals. The company’s smart running shorts and capris pack a sensor that can monitor a host of metrics including cadence, ground contact time, pelvic rotation, and stride length.Motiv The Motiv Ring is a fitness ...
Mom Focus Aug 10, 2013 ... A deep-dive into the mindsets of modern mothers.METHODOLOGYA total of 1,000 interviews were conducted online with 18- to 45-year-old moms. The sample composition is ethnically and geographically representative of the US population. Interviewing was conducted June 8, 2011 - June 15, 2011.To qualify for participation in the study, each respondent had to meet the following qualifications:Be the parent of at least one child 0- to 18-years of age living in her householdBe a US residentNot herself ...
First Glocals Sep 04, 2014 global travel local culture ... homogenization. Travel used to provide a highly anticipated opportunity to collect products one can’t find at home, but with online shopping, it is now difficult to find anything truly unique that can’t be ordered with a click. In response, we are seeing a new duality among GYs, who want to foster international connectedness without sacrificing pride in their cultural heritage. Indeed, as a 25-year-old respondent from South Korea told us, “Right now I have both local culture and global culture within myself ...
Global Fashion & Style Trends May 27, 2018 ... , an online marketplace that connects conservative consumers to the indie boutiques who design for them. ModLi curates “Now Trending” edits such as “Dress for Church” and “Resort Swimwear” and offers a large assortment of product categories that include head coverings, plus size, and bridal.LTD H&M launched its debut modest fashion line LTD Collection at the beginning of May. The collection is sold exclusively on H&M’s e-commerce platform for greater geographic availability, a strategy ...
The Age Of Innocence Dec 14, 2017 alcohol play social life board games nightlife ... the game, two teams compete to unravel clues and make contact with their “network of spies” identified in the cards.Bar-Based Lecture Series Ranging from Nerd Night to the Secret Science Club to Raising The Bar, young people around the world are turning their local bars and after-hours hot spots into learning centers. While some are ticketed events and others are free, each occasion represents an opportunity for attendees to further explore a passion or gain some new knowledge from entertaining ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...
Extracurriculars Mar 22, 2018 education customization online learning personalization school Life Skills ... push marketing messages, these brands are providing content platforms to help educate and inspire consumers on the topics that matter to them. Acorns Micro-investing app Acorns’ online magazine, Grow, is on a mission to educate consumers about their money. Its team of 20-something financial journalist contributors has seen about 5 million visitors since it launched last year, converting readers to Acorns users and providing an alternative revenue stream for the brand.Apple Apple recently launched a ...
Culture Spotlight On Japan Jun 08, 2018 ... youth in Japan agree luxury goods (e.g. clothing and accessories) are becoming increasingly important in their country, and over half of those aged 14-17 agree.IN-STORE PURCHASES IN JAPANYouth in Japan prefer in-store shopping experiences over online shopping when purchasing shoes (72%), clothing (63%), and accessories (55%). Women are more likely than men to prefer shopping in-store for shoes than online, whereas gender does not play a factor in preference when shopping for clothing or ...
Digital Destinations Dec 23, 2013 media & entertainment ... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...