GREEN WITH WHIMSY Mar 17, 2021 fashion & style food & beverage holidays ... Brands embrace St. Patrick’s Day with creativityIn honor of St. Patrick’s Day today, Cassandra wanted to share some of the unique and exciting initiatives brands are doing to celebrate. Despite a year of fluctuating quarantine restrictions and social distancing requirements, brands want consumers to know just how important it is to find time to celebrate this year - even if it’s still virtual. Please read below to learn about some brands who are tapping into the whimsical spirit that defines St ...
SHOPPERTAINMENT Apr 15, 2021 retail social media marketing ... Shopping goes live(stream)What do you get when you mix retail shutdowns with consumers bored in their homes spending time on social media? Shoppertainment. AliExpress, an online retail service owned by Alibaba in China explains, this concept “blurs the lines between e-commerce, entertainment and everyday lifestyle, engaging consumers in a highly immersive and interactive experience, such as live-streaming events, pictures, videos, and interactive games, to ultimately drive transactions.” Simple ...
