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Macrotrends

DIY Therapy

... , You’re OK even going on to become one of the genre’s best-selling works, society is even more open to such today. This is demonstrated not only by cultural phenomenon of the past decade like The Secret but also the recent global popularity of self-help coloring books aimed at providing adults with a therapeutic experience. Perhaps surprising, the analog activity has truly caught on, offering participants an easy way to reduce stress, induce a sense of calm, and express themselves. To maximize the ...

There's No Place Like Home(town)

... with their childhood. For Zs, who are the most globally-minded generation, their pride for their hometown is a way to highlight their place in the world as they connect with their global peers, but don’t necessarily want to focus specifically on Americanism, which they see as outré at the moment. More than just tapping into the idea of hometown for comfort when they’re feeling ungrounded, youth are going one step further and displaying where they’re from via style choices. Indeed, one in three U.S ...

Brand Mentorships

... Forward-thinking major retailers are winning over consumers by embracing independent brands as allies rather than regarding them as competition to be squashed. Major retailers have had to step outside of their comfort zones in recent years in order to maintain relevance with young consumers, even partnering with would-be competitors in a bid to entice and seduce. Perhaps nowhere has this been more prevalent than in the fashion world, where global retailers like Target and H&M have aligned ...

Nesting & Resting

... grooming equation. Aiming to compete with the likes of Glossier, a fresh crop of Gen Y-focused brands like Onomie, CONTEXT, and Stowaway are emerging, emphasizing the importance of beauty rituals.Sheet MasksWith origins in Asia, the global sheet mask market is experiencing rapid growth. The major players include L’Oreal, Estee Lauder, Shiseido, P&G, Unilever, Avon, Johnson & Johnson, AmorePacific, LVMH, Kose, Mentholatum, Mary Kay, Leaders Clinic, MAGIC, Inoherb, Herborist, A.S.Watson, Jinko ...

The New Social Order

... denies). He has had partnerships with Disney's Maker Studios and YouTube, but these were terminated in 2017 after his anti-semitic comments inspired a public outcry. More recently, he's partnered with a social media app called Nimses.Beyoncé The superstar and global icon is U.S. youths’ third favorite influencer. Beyonce has 135 million Instagram followers and nearly 20 million YouTube subscribers, but when brands partner with her it's not to grab these followings, as her reach extends far beyond the ...

The Freeform Movement

... important life skill.   My youngest is five. He's very creative; he loves building things with LEGOs and drawing and designing on Minecraft, so he may end up being an architect.KELLY, 33, UKThe missteps of their peers abroad are likewise giving parents cause to champion the Freeform Movement. Given their global access and awareness, Ys have observed how children in affluent Asian nations have suffered severe stress and anxiety in recent years due to overscheduling and immense pressure from an ...

PREPAREnting

... could come about as the result of international conflicts and global warming makes envisioning the future even more difficult. However, while the future is unpredictable, parents believe they can make their kids ready for it: 81% of UK parents and 78% of U.S. parents say that although the world is changing so rapidly, they feel equipped to prepare their children for the future. As they strive to prepare their children for such a world, modern parents are encouraging their children to have ...

Mixed Emotions

... often refers to the “emotional toll” of an event—be it a natural disaster, a physical health epidemic, the effect of sexual allegations against loved ones, or Trump’s presidency—but less often offers news that provides an emotional boost. Even though global connectedness is in some ways at an all-time high, society can also feel more disconnected than ever with the disintegration of communities and the walls put up by screens, which can contribute to social and emotional health problems ...

Job Search Party

... feeds from friends that have shared them; 29% of global Trendsetters have posted about a job opportunity at their company on their personal social media account(s), and youth in the U.S. are even more likely to, with 35% of U.S. Trendsetters having done so. Youth are also scrolling through their feeds on professional platforms like LinkedIn to see what their connections are up to, much like they scroll through social media feeds on Facebook or Instagram. Along with coming across jobs posted by ...

Numbers Game

... , but they can leverage apps and enhanced apparel to go from sitting on the couch to running a 5K. Athleisure’s recent ascension in the fashion industry and the similarly booming activewear market—sales of which are expected to surpass $350 billion by 2020 —indicate that athleticism is exceptionally aspirational for young generations, who were raised amid public concerns over the obesity epidemic (see Food Fixation). Similarly, the global sports nutrition market is projected to grow from ...