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Macrotrends

Job Search Party

... themselves as something they’re not, lest there be a dichotomy between the post that hooks a potential employee and the actual environment of the workplace—although young people are looking to be entertained, they don’t want to be mislead. Young job seekers engage in the job hunt for play as well as for work, so walking the line between the two is important for finding top talent. To be an attractive option for potential employees, brands need to find a way to join the Job Search Party and meet the ...

On The (Im)pulse

... just, in her words, “get up and go.” Her reason for this behavior stems from her feeling that life is short, so you have to be spontaneous. I love the idea of traveling impulsively. I don’t like having every detail of a trip planned out. It’s a lot better to know where you’re staying and play the rest by ear so you can explore the place on your own schedule.BRITTANY, 19, TXIt's all too easy nowadays for modern young adults to go down a proverbial rabbit hole searching for deals and then ...

Healthography

... , and play well. Partnerships and programs are available across these categories to help visitors maintain their wellbeing and achieve balance. This past March, it introduced Westin Wellness Escapes, a wellbeing series led by experts in the fields of mindfulness meditation, nutrition, yoga, running, and more. It plans to add more wellness initiatives, including nutritious meals for kids and interior design focused on wellbeing. EQUINOXEquinox is launching a hotel brand for health-conscious travelers ...

The Joyride

... third friend into the car without paying his share of the gas. With the touch of the button, he uses PayPal to transfer the money and the trio can start their journey.76 The gas station chain 76 is celebrating road trips and the role they play in them with the release of a marketing campaign called Jean and Gene’s Awesome Adventure Road Trip, which highlights the fun and adventure that can be found on the road. The series of six 15- to 30-second videos follow an everyday couple, Jean and Gene ...

All The Feels

... This year, the Great Kindness Challenge, a grassroots campaign started by a California mother of two to help create a school environment where all students can thrive, was undertaken by more than 12,000 schools across the U.S. Students are given a list of 50 small acts of kindness to complete over the course of a week, including actions like inviting someone new to play and make a “kindness matters” sign.Up To combat the anonymous apps like Yik Yak that bred bullying and harassment, Up is an app ...

StoryTales

... building buzz include RISK!, WireTap, and The Vinyl Cafe.In this era of YouTube, Ys want to see stories delivered straight from the author’s mouth—so storytellers are coming center stage. LIVE STORYTELLING EVENTS have emerged as a new form of nightlife entertainment. Most cities now play host to at least one flourishing literary event, gatherings that boast a boozy informality more akin to a lo-fi battle of the bands than a straight-laced book reading. With this renewed interest in stories, we are also ...

Data Mine

... happening. Indeed, nearly two in 10 youth, as well as 31% of Trendsetters in the U.S. and 27% in the UK, say they’re willing to allow a company/brand to see their online activity so it can provide them with personalized recommendations/experiences. A 22-year-old female in one of our focus groups said, “It’s a pay to play world. You have to agree to certain terms and that’s you opting in to all of the data that giant companies can take.” Sometimes this means turning on a specific feature, such as sharing ...

Off-Roading

... professional lives. As such, brands will need to embrace the Off-Roading mentality and recognize the new adulthood that Ys are shaping.Gen Ys are definitely going down the road less traveled. Economic uncertainty and the limited job market have definitely come into play in terms of our choosing an unconventional path. But I also believe that we have forged our own paths because the lifelong 9-to-5 jobs of our predecessors are not what we want for ourselves. We want to be our own bosses, set our own hours ...

State Of The Art

... , brands would do well to play up the person behind the algorithm. Modern youth are eager to know how the entertainment they so voraciously consume was created (see Scene Stealers), and learning about the people behind-the-scenes who contribute to the end product heightens their enjoyment of their entertainment. Emphasizing the humanity inherent to creative A.I. adds more meaning to young consumers and enables them to be more emotionally invested in the entertainment than they would be otherwise. THE ...

Public Funds

... than young adults overall to believe this.Which of the following statements, if any, are true for you?Please select all that apply. My purchases say a lot about who I am | Online wishlists/social media platforms help me define and share my personal taste PURCHASE INFLUENCERSFriends play a large role in influencing young adults' purchases. In fact, more than half of teen Zs in both the U.S. and UK say their friends influence their purchase decisions. Given young people’s always-on ...