Global Analog Trends May 29, 2018 ... distinctively retro look by adding graininess, light leaks, and a date stamp to digital photos. One of the company’s slogans is “Press the shutter when you are ready to face 1998.”The app Gudak Cam (구닥) has been hot here. This app shoots photos as if we are using a analog film camera because the texture of photos are rough and the photos aren't released for 3 days. This satisfied the people who miss analog. Even though this is not a free app, a lot of people bought it. There was also a popular app named ...
Fanning Out Mar 27, 2017 ... of immersive viewing without the negative. Like other forms of VR-based entertainment, its mass adoption in sports is limited by its inability to create a social experience. The obstructive nature of VR headsets cuts young consumers off from interacting with their friends and prevents them from multitasking, engrained behaviors that they’re not likely to abandon (see Reality Bites). Until VR viewing tackles this issue, it will not surpass other methods as the most aspirational viewing experience ...
There's No Place Like Home(town) Dec 11, 2018 ... jersey or athletic accessories of their city, state, or school, but today’s youth are amplifying the cool cachet in wearing things that speak to where they’re from—things that fit more into a streetwear-based, au courant sensibility. While youth tend to eschew branded apparel that forces an identity upon them, they're seeking to show off their hometown via their style choices, as this is ingrained in who they are on a deeper level. I buy items that display my hometown pride all the time ...
The Gender Landscape Aug 29, 2013 ... Young people's new approach to gender politics, through gender neutrality, gender bending, and gender claiming.For young people today, gender is less of an issue than it was for previous generations. The paradigms that shaped their parents’ experience with gender and gender politics have largely fallen away; as far as they’re concerned, the “Battle of the Sexes” is over and done with. Sixty-seven percent feel that gender doesn’t define a person to the extent that it used to. As products of a ...
weCommerce Sep 29, 2016 community retail e-commerce shopping ... where they aren’t tied down by possessions, freeing them to try on different lifestyles as fits their desire at any given moment in time (see Living Experiments). This isn’t to say that that they don’t want any possessions, rather that they don’t want to be weighed down by them and are taking a more considered approach to bringing material goods into their lives. Thus, they are rethinking the concept of ownership, letting certain things into their life with the knowledge that they will ...
What's In Store Sep 07, 2016 community retail brick-and-mortar shopping ... welcoming environments that retailers are creating for them to inspire, soothe, and delight, drawing them in to hang out and relax (see Mind The Store). This is in stark contrast to many digital shopping experiences in which they are bombarded by too many choices, flashing alerts of sales, threats that stock is limited, and intrusive pop-up windows. They may even be pestered by a digital customer service rep or chatbot eager to answer questions and recommend products. Online shopping has become routine ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... people are turned off by the greed of consumerist culture (see Buy Not), it's only fitting that they are challenging the notion that retail is only about reaching the register, and instead embrace shopping that reflects the inherent human need for connection.Young consumers want ways to feel a sense of togetherness, even if they’re "alone together." This desire has given rise to food halls, co-working spaces, and group exercise classes, which evoke connectedness even if people don't actually ...
Leveling Up Nov 18, 2021 community gaming luxury consoles customization eSports streaming ... It is time to rethink everything you thought you knew about gamers.Welcome to Cassandra's "Leveling Up" Report.We recommend viewing the following slides in full screen mode. ...
Shop Right Jun 17, 2016 parenting retail brick-and-mortar experiences shopping On/Off ... parent alike. In addition to groceries, the stores offer fun attractions like a petting zoo, animatronic performing critters, and free ice cream. 30% of U.S. parents and 21% of those in the UK have an Amazon Prime membership.SIMPLICITY SHOPPINGReflecting their desire for optimization, parents, especially those in the U.S., want shopping to be as simplified as possible. This is even more important for moms than for dads. In fact, 44% percent of U.S. parents and 33% of those in the UK tend to buy ...
Marketing Tips Nov 28, 2016 marketing media & entertainment content marketing experiential interactive ... overwhelmed by the abundance of options available today, frustrated when they can’t access the entertainment they want when they want it, and annoyed when entertainment experiences aren’t as enjoyable as they could be. They turn to entertainment to boost their mood and enhance their lives, so brands should ensure they provide such by making the experience around entertainment filled with ease. Heineken’s Soccer Is Here Given the rising popularity of European soccer in the U.S., Heineken launched a ...