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Macrotrends

Accelerated Adulthood

... number of Trendsetters who consider people who have a lot of followers on social media to be the coolest (40% in the U.S. and 45% in the UK). Along with being knowledgeable on current events, Zs can also build a global community of contacts via social media. As a characteristically diverse and inclusive generation, it’s easy for them to find others online who identify like them, helping them feel like they fit in, an important step in feeling comfortable with themselves. On the flip side, the world ...

Gen Z Marketing Tips

... attention and admiration. - 1. Go live - Zs are increasingly drawn to live video entertainment, as evidenced by their usage of live hangout platforms to bond with friends (see Social Live) and their adoption of live video tools when shopping online (see Hi & Buy). Brands across all industries should tap into Zs' desire for such content, giving them entertainment to consume in-the-moment, so they can feel part of a shared digital experience. Toys "R" Us Given that the Toys "R" Us' mascot is a giraffe ...

Gen Z Micro Trends

... Trends pertaining to gaming, reading, and news are developing based on Gen Zs' digital access and social media behaviors. - #GameNight - Game night has evolved in the age of social media as Gen Zs are increasingly sharing the experiences of the physical games they play with their social feeds. The performative aspect of analog games is more important than ever, as it's no longer just players who need to be entertained but also their online followers. A new crop of games help Zs bond with those ...

Fanning Out

... Young people’s sports viewing habits are shifting away from TV to platforms that let them customize and control their entertainment experience.In an era in which TV viewers are time-shifting and cord cutting, live sports telecasts have been regarded as the last bastion of hope for traditional advertisers looking to target audiences en masse. The edge-of-your seat, no-room-for-interruptions excitement that comes with watching a game unfold in real time has exempted sports from the shifts other ...

The Democratization Of Sports

... —fans felt a void and decided to fill it themselves. They were able to translate their love and understanding of sports into businesses, and they won't be the last to do so. Many Ys and Zs are becoming analysts, pundits, and decision-makers in their own right thanks to greater access to online stats databanks, their experience playing team managers and owners in video games and fantasy leagues, and, of course, their ability to leverage social media for distribution. They’re increasingly posting ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Active-ists

... The sports industry is becoming a key arena for political and social activism, with athletes leading the charge toward change.Along with providing a copious amount of entertainment, sports have always lent themselves to another ephemeral quality: offering hope. Whether viewers feel explicitly hopeful rooting their favorite team on to victory, or cheerful seeing athletes perform their passion, sports have always seemed to intertwine with hope, so much so that they could provide an escape from ...

Sport The Look

... Knicks, Brooklyn Nets, Miami Heat, Chicago Bulls, and Boston Celtics and includes styles for women and men. Tailgate The success of Tailgate, an online shirt shop specializing in old-school collegiate apparel, caught the attention of American Eagle, which later acquired the brand for roughly $11 million in 2015. American Eagle has since launched its Tailgate collegiate line, which is being credited as a catalyst for the brand’s leading position among youth retailers.Touch by Alyssa Milano ...

Fair Game

... the industry. Just Not Sports started the #MoreThanMean campaign with a video of real men reading derogatory comments made by other men on the internet toward sports reporters Sarah Spain and Julie DiCaro. The comments attacking the women are full of hate, violence, and sexual aggression, and though the men participating in the video are horrified, Spain and DiCaro say it’s not abnormal for them to receive such negative feedback online, simply because their jobs as sports experts put them in ...