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Macrotrends

Flair and Balanced

... , youth-friendly sites, such as BuzzFeed and Upworthy, are purposely incorporating elements that make them web-and-mobile-friendly, such as clickbait headlines designed to go viral and share-worthy illustrations and GIFs. Unlike legacy news sites, these hyper-shareable upstarts are designed to live natively on social platforms, which gives them an advantage among youth. Many have received major funding or corporate backing, garnering a relatively significant amount of traffic and changing the game for ...

Global TV Trends

... TV trends from around the world.In today’s evolving global media landscape, TV is still an important touchpoint for young people all over the world. Young people are obsessed with TV shows, with 84% of global youth saying TV is important to their lives and 41% saying they can’t go a day without watching TV. The advent of TV streaming sites, such as Netflix and Hulu, have allowed the reach of a TV show to extend far beyond its country of origin. Global access to these online streaming platforms ...

Demo Real

... involvement (see CHANGEables).I once joined a Countryside Alliance march through London to raise awareness of the challenges facing farmers. I think it is important for underrepresented groups to make their feelings known in Westminster.OSCAR, 25, UK Young people’s interest in taking activism offline is fueled by their online activities, as their in-person actions give them something to share with their followers. They are connected to a more diverse and global body of peers than previous ...

Presence of Mind

... adherents could reliably access regular periods of calm and reflection (think Sunday morning church sermons or Friday evening Shabbat services). Prescribed time for introspection was a longstanding habit, but as Ys are increasingly customizing their own belief systems and rituals [see Free Spirit(uality)], they are also losing those moments during which they can be alone and fully focused on themselves. The perception may be that by sharing their thoughts with their social media followers, they are ...

Epic Entertainment

... Youth crave entertainment that evokes a spectacle, even if it means that the authenticity of media is compromised in the process.In an age of Creating For The Creators, in which everyone has the tools to produce content and is clamoring for more attention than the person next to them, entertainment is becoming increasingly “epic” as every new release tries to top the last. In the past, an epic piece of content was defined by massive production values. Yet, today, even the smallest concepts and ...

Multigenerational Marketing Tips

... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...

First Glocals

... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...

Money Talks

... should pay more.YANG, 22, CHINAWhen young people enter into a serious relationship, they bring with them the financial identity they have established, as well as the spending habits and preferences they’ve developed; these carry forward even into marriage. The old adage that “what’s mine is yours, and what’s yours is mine” no longer applies when couples wed—only 29% espouse this idea. Instead, they are keeping their finances separate. Only 20% would get a joint bank account with a spouse or ...

Justifying Fan Fic

... , holds the record as the fastest-selling paperback of all time and recently passed the 100 million mark in copies sold worldwide. Fan fiction has flooded the web for years, but it’s become especially prominent in recent months. Today, amateur writers who’ve published stories on leading fan sites, such as Fanfiction.net and Archive of Our Own (AO3), can have millions of dedicated readers. AO3 was even named one of Time’s 50 Best Websites of 2013, marking the first time a fan fiction archive received ...

Live, Not Buy: Gen Z Activism

... responsibility were becoming the trend—and later, the norm. And as Ys experienced a loss of institutional trust, they began to put their faith in the corporations they patronized to help them live out their values. TOMS, founded in 2006, was one of the first companies that was built on the idea of altruism, which resonated among Ys who possess an idealistic outlook on life. When it comes to Y’s outlook on brand activism, it became possible for them in their lifetime to literally buy into the notion ...